Brandstand
8A Piermark Drive, Albany,
Auckland, x,
New Zealand
Auckland, x,
New Zealand
64 9 415 4090
Professional Services
Brandstand Technographics
Brandstand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brandstand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Brandstand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brandstand has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Oracle NetSuite Fixed Assets Management for Enterprise Asset Management in 2015, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brandstand is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Umbraco or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brandstand revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brandstand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brandstand Tech Stack and Enterprise Applications
Brandstand ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Brandstand implemented Oracle NetSuite ERP to consolidate operations across its expanding trans-Tasman footprint. The deployment targeted Brandstand and its Displays 2 Go business in Auckland and Sydney, aligning finance, sales, and production workflows under the ERP Financial category. The implementation was driven by rapid growth from three staff to more than 30 employees and contractors and an expanded product catalog across Australasia.
Brandstand deployed NetSuite OneWorld to create a single database and unified financial management environment. Functional modules and capabilities implemented included core financials, invoicing, consolidated reporting, order-to-cash visibility, and role based interfaces that allowed production teams to view sales activity and executives to drill into financials. Configuration work emphasized editable invoice workflows to remove the prior need to credit and reinvoice customers, reducing administrative complexity.
The rollout addressed prior fragmentation driven by systems such as MYOB, Sage, Act! and Mailchimp, consolidating customer and transaction data into Oracle NetSuite ERP. Operational coverage spanned finance, sales, production, and executive reporting across New Zealand and Australia, enabling trans-Tasman operational continuity. Governance focused on internal adoption and configuration control to support ongoing customization.
Staff adoption was rapid, attributed to an intuitive interface and configurability, and the organization is pursuing further customization for advanced reporting, more integrated marketing activities, and automated workflows. Explicit outcomes reported include a cleaner reporting experience and a reduction in administrative time by half due to core process improvements such as invoice editing. The implementation positioned Brandstand to unify cross department collaboration and scale operations across Australasia.
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Brandstand ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Fixed Assets Management | Enterprise Asset Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, BrandStand implemented Oracle NetSuite Fixed Assets Management within its NetSuite OneWorld environment. The Enterprise Asset Management deployment was part of a broader consolidation to support BrandStand's rapid growth after multiple acquisitions, expanding its team from three to more than 30 employees and contractors and extending operational coverage across Auckland and Sydney.
The implementation established a centralized fixed assets register, standardized depreciation and capitalization workflows, and asset lifecycle controls consistent with Enterprise Asset Management best practices. Oracle NetSuite Fixed Assets Management was configured to capture cost center allocations and asset valuation data, and to support finance and production workflows that rely on accurate fixed asset accounting and capital expenditure tracking.
Technically the solution was embedded in the NetSuite OneWorld single database, which consolidated transactional and master data across finance, inventory and billing. That single-database architecture enabled production teams to see sales activity, and it eliminated previous data silos that had been sustained by MYOB, Sage, Act! and Mailchimp, improving cross-departmental visibility and control.
Governance and rollout emphasized user adoption and configurability, BrandStand staff reported rapid uptake due to the intuitive interface and customization options. The organization retained the ability to edit invoices without issuing credits and reinvoices, and reported that core administrative tasks were reduced by half, while the team is pursuing further OneWorld customizations for advanced reporting, more integrated marketing activities and automated workflows.
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Brandstand Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Brandstand implemented Microsoft 365 to support Collaboration across its New Zealand professional services firm. Microsoft 365 is cited on Brandstand's website, indicating the organization leverages Microsoft hosted collaboration capabilities in its public digital footprint. The company operates with about 35 employees and positioned the suite to centralize internal communication and client-facing collaboration workflows.
The deployment focused on core Collaboration modules, including Exchange Online for organizational email, Microsoft Teams for synchronous communication and meeting orchestration, SharePoint Online for centralized document libraries and content management, and OneDrive for personal file storage and co-authoring. Configuration work included tenant level administration, user provisioning and role based access controls to align team access with business function. The implementation emphasized standard collaboration capabilities such as group chat, document co-authoring, shared site libraries and cloud mailbox management.
Operational coverage targeted marketing, client services and internal operations, using Microsoft 365 to support project collaboration and client deliverables across Brandstand's sites in New Zealand. Governance and workflow adjustments centered on assigning tenant administrators, defining access governance and applying Microsoft 365 security and compliance settings appropriate for a small professional services firm. The presence of Microsoft 365 on the corporate website suggests integration of Microsoft collaboration services into Brandstand's external and internal communication surfaces.
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Brandstand Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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Brandstand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Brandstand ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Brandstand PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2019 | 2019 |
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Brandstand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brandstand
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brandstand Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brandstand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brandstand digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brandstand Technographics
Brandstand is a Professional Services organization based in New Zealand,
with around 35 employees and annual revenues of $6.0 million.
Brandstand operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle NetSuite Fixed Assets Management and Microsoft 365,
covering areas like ERP Financial, Enterprise Asset Management and Collaboration.
Brandstand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
Brandstand recently adopted applications including
New Relic APM in 2020, Cloudflare CDN in 2020 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brandstand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brandstand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brandstand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.