Brandy Melville
1413 3rd Street Promenade,
Santa Monica, 90401, CA,
United States
Santa Monica, 90401, CA,
United States
1 310-434-1945
Retail
Brandy Melville Technographics
Brandy Melville Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brandy Melville and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1550 Brandy Melville employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brandy Melville has purchased the following applications: Amazon Pay for Payment Processing in 2021, JazzHR by Employ for Recruiting, Applicant Tracking System in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brandy Melville is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Employ , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brandy Melville revenues, which have grown to $380.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brandy Melville intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brandy Melville Tech Stack and Enterprise Applications
Brandy Melville ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Brandy Melville implemented Amazon Pay on its e-commerce storefront. The implementation uses Amazon Pay in the Payment Processing category and lists Amazon Web Services AWS as the vendor, adding a hosted payment option directly to the brand website.
The technical integration centers on embedding the Amazon Pay button and hosted checkout components into the client side checkout flow, accompanied by server side API calls for payment authorization and capture. Configuration work focused on tokenization for card on file and the standard payment authorization workflows that are typical for Payment Processing solutions.
Operational coverage is concentrated on Brandy Melville USA web sales, with the integration positioned inside the online checkout and order capture process. The implementation interfaces with the retailer's order processing and back office payment reconciliation workflows, preserving separation between the storefront presentation layer and payment service APIs.
Governance for the Amazon Pay integration is organized across e-commerce, IT engineering, and finance functions, with IT maintaining the site integration and finance responsible for transaction reporting and reconciliation. Rollout was limited to the company website, and ongoing operational support is handled through the internal e-commerce and payments teams.
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Brandy Melville HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | JazzHR by Employ | Recruiting, Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012 Brandy Melville implemented JazzHR by Employ as its Recruiting,Applicant Tracking System and deployed the application to support online candidate intake on the company career site. The implementation is explicitly used to power the public apply flow for in-store roles, for example ModelSales Associate postings, and supports recruiting activity for the United States retail organization of roughly 1550 employees.
The JazzHR by Employ deployment centers on core ATS capabilities common to the Recruiting,Applicant Tracking System category, including job requisition publishing to a branded career page, candidate capture through the web application form, resume parsing, and structured applicant pipeline management. Configuration emphasis included job templates, candidate status workflows, interview scheduling and collaborative hiring user roles to align store-level requisitions with corporate talent acquisition processes.
Operationally the system is provisioned as the front-line applicant intake mechanism on brandymelville.applytojob.com and is used by recruiters and hiring managers to manage candidate queues for retail store hires. Governance introduced standardized approval and access controls for hiring teams and recruiters, and established consistent applicant tracking workflows to support high-volume hourly and store associate recruiting without referencing any previous named human capital system.
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Brandy Melville Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012 Brandy Melville implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The presence of Google Workspace (Formerly Google G-Suite) on the company website confirms adoption of Google-managed collaboration tooling for the retailer.
Google Workspace (Formerly Google G-Suite) in the Collaboration category typically provides core functional modules such as Gmail, Calendar, Drive, Docs and centralized administration through the Google Admin console, and Brandy Melville’s implementation aligns with these standard collaboration capabilities including unified email, calendaring, document collaboration and cloud storage. Operational coverage is tied to the company’s United States operations and supports business functions such as corporate communications, merchandising coordination, ecommerce content collaboration and store operations support, with governance focused on account provisioning, domain management and access controls associated with Google Workspace.
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Brandy Melville eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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Brandy Melville CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Brandy Melville IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Brandy Melville
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brandy Melville Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brandy Melville IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brandy Melville digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brandy Melville Technographics
Brandy Melville is a Retail organization based in United States,
with around 1550 employees and annual revenues of $380.0 million.
Brandy Melville operates a diverse technology stack with applications such as
Amazon Pay, JazzHR by Employ and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Collaboration.
Brandy Melville has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Employ and Google.
Brandy Melville recently adopted applications including
Amazon Pay in 2021, Shopify in 2021 and Klaviyo in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brandy Melville’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brandy Melville’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brandy Melville technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.