Savannah, 31419, GA,
United States
Brasseler USA Technographics
Brasseler USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brasseler USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Brasseler USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brasseler USA has purchased the following applications: Definitive Healthcare Cohort Builder for Analytics and BI in 2016, Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brasseler USA is running and its propensity to invest more and deepen its relationship with Definitive Healthcare , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brasseler USA revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brasseler USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brasseler USA Tech Stack and Enterprise Applications
Brasseler USA Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Definitive Healthcare | Legacy | Definitive Healthcare Cohort Builder | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016 Brasseler USA implemented Definitive Healthcare Cohort Builder to strengthen Analytics and BI capabilities for procedure-level market intelligence and product planning. The deployment centered on cohort definition and procedure analytics to surface growth signals related to surgical procedures and device usage, aligning clinical procedure datasets with commercial planning needs, and Rachelle Ferrara Senior Director GM Brasseler Surgical noted that Definitive data allows the company to capture what its customers needs are moving forward.
Configuration work focused on custom cohort definitions, procedure-level filtering, temporal trend analysis, and visualization and reporting to support product development decision making. Definitive Healthcare Cohort Builder was configured to produce repeatable cohorts and dashboards for cross-functional review, enabling analysts to iterate on cohort criteria and export analytical outputs for downstream planning workflows.
Operational scope included product development and planning teams within Brasseler USA, where the Cohort Builder informed product roadmaps and opportunity identification. Governance emphasized repeatable cohort definitions and review cycles to surface growth opportunities, reflecting the stated goal of understanding where growth exists and capturing evolving customer needs.
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Brasseler USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Brasseler USA implemented Microsoft 365. The deployment functions as the company wide Collaboration platform and is observable in public site references to Microsoft 365 assets.
Microsoft 365 is provisioned to support core collaboration capabilities including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for Business for user file storage, Microsoft Teams for messaging and meetings, and Office desktop and web productivity applications. Configuration aligns with typical Collaboration use cases such as content collaboration, synchronous and asynchronous communication, and centralized document lifecycle management.
Architecture is consistent with a cloud first Microsoft 365 tenant model, centrally administered through Microsoft 365 administration consoles and integrated identity and access control via Azure Active Directory for single sign on and role based access. Operational scope spans corporate functions including IT administration, sales and marketing collaboration, and product development workflows for a mid market manufacturing organization with roughly 300 employees.
Governance is administered at tenant level with policy and administrative controls applied through Microsoft 365 management tools to enforce access, retention, and information protection across mail and document services. Microsoft 365 provides the Collaboration backbone for Brasseler USA, supporting cross functional communications and content management without indication of a named third party implementation partner.
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Brasseler USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Brasseler USA implemented Hotjar on its corporate website as part of its Customer Experience tooling to capture on‑site user behavior and qualitative feedback. The deployment centered on web instrumentation of public product and marketing pages, with Hotjar embedded to collect session level interaction data for behavioral analysis. Hotjar was configured to provide heatmaps, session recordings, on page feedback widgets and conversion funnel visualization, aligning with standard Customer Experience capabilities for click, scroll and form interaction tracing. Operational coverage included digital marketing and UX workflows, with governance routed through web analytics and digital teams to manage tagging, access and data retention policies while preserving role based controls and filter configurations for analysis.
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Brasseler USA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
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Brasseler USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Brasseler USA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Brasseler USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brasseler USA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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