New York, 10010, NY,
United States
Brayola Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brayola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Brayola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brayola has purchased the following applications: Block Afterpay for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Annex Customer Loyalty Cloud for Customer Loyalty in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brayola is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , Google , Annex Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brayola revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brayola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Annex Cloud | Legacy | Annex Customer Loyalty Cloud | Customer Loyalty | CRM | n/a | 2016 | 2017 |
In 2016 Brayola implemented Annex Customer Loyalty Cloud to establish a Customer Loyalty capability for its online lingerie business. The deployment used a cloud SaaS model integrated into Brayola’s e-commerce storefront and account flows, targeting marketing and commerce operations across the company’s United States online presence and customer base of a small retail organization.
The implementation concentrated on core Customer Loyalty modules within Annex Customer Loyalty Cloud, including points accrual and redemption rules, referral marketing mechanics, a rewards catalog, customer segmentation and campaign orchestration. Configuration emphasized automated rules for earning and redeeming points at checkout, referral tracking tied to customer accounts, and marketing automation to drive repeat purchase campaigns and targeted reward offers.
Governance and operational processes were established within Brayola’s marketing and e-commerce teams to manage program rules, referral fulfillment, and promotion cadence. Annex Customer Loyalty Cloud was instrumented to supply loyalty event data for campaign decisioning, and the rollout focused on integrating loyalty and referral flows into the purchase journey. Reported outcomes included increases in average order value and purchase frequency following activation of the integrated loyalty and referral marketing solution.
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2014 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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