AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Brayola Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Block (ex Square, Inc) Legacy Block Afterpay Payment Processing ERP Financial Management n/a 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2012 2012
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Annex Cloud Legacy Annex Customer Loyalty Cloud Customer Loyalty CRM n/a 2016 2017
In 2016 Brayola implemented Annex Customer Loyalty Cloud to establish a Customer Loyalty capability for its online lingerie business. The deployment used a cloud SaaS model integrated into Brayola’s e-commerce storefront and account flows, targeting marketing and commerce operations across the company’s United States online presence and customer base of a small retail organization. The implementation concentrated on core Customer Loyalty modules within Annex Customer Loyalty Cloud, including points accrual and redemption rules, referral marketing mechanics, a rewards catalog, customer segmentation and campaign orchestration. Configuration emphasized automated rules for earning and redeeming points at checkout, referral tracking tied to customer accounts, and marketing automation to drive repeat purchase campaigns and targeted reward offers. Governance and operational processes were established within Brayola’s marketing and e-commerce teams to manage program rules, referral fulfillment, and promotion cadence. Annex Customer Loyalty Cloud was instrumented to supply loyalty event data for campaign decisioning, and the rollout focused on integrating loyalty and referral flows into the purchase journey. Reported outcomes included increases in average order value and purchase frequency following activation of the integrated loyalty and referral marketing solution.
Customer Support CRM 2018 2018
Digital Advertising Platform CRM 2023 2023
Marketing Automation CRM 2014 2015
Marketing Automation CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2012 2012
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2018 2018
IT Decision Makers and Key Stakeholders at Brayola
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Brayola Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Brayola Technographics

Brayola is a Retail organization based in United States, with around 50 employees and annual revenues of $5.0 million.

Brayola operates a diverse technology stack with applications such as Block Afterpay, Google Workspace (Formerly Google G-Suite) and Annex Customer Loyalty Cloud, covering areas like Payment Processing, Collaboration and Customer Loyalty.

Brayola has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Block (ex Square, Inc), Google and Annex Cloud.

Brayola recently adopted applications including Adform in 2023, Block Afterpay in 2021 and Listrak in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Brayola’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Brayola’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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