New York, 10010, NY,
United States
Brayola Technographics
Brayola Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brayola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Brayola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brayola has purchased the following applications: Block Afterpay for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Annex Customer Loyalty Cloud for Customer Loyalty in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brayola is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , Google , Annex Cloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brayola revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brayola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brayola Tech Stack and Enterprise Applications
Brayola ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Brayola implemented Block Afterpay as a Payment Processing solution on its public website. Block Afterpay is embedded as a checkout payment option to enable consumer installment payments alongside standard card flows, and is invoked at the point of sale via client side script and checkout integration.
The implementation configures Block Afterpay modules for payment authorization, consumer installment scheduling, merchant settlement, and uses tokenization and server side callbacks to reconcile transactions with Brayola order records. Operational scope covers e-commerce, finance, and customer service functions for order reconciliation, refunds, and dispute handling, while front end engineering maintains the checkout widget integration and payment workflow governance.
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Brayola Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Brayola deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace is referenced in Brayola's website configuration and is used to provide corporate email, document collaboration, calendar scheduling, and web conferencing tied to the brayola.com domain. The implementation establishes Google Workspace as the primary collaboration layer supporting internal communication and content workflows across the company.
The deployment leverages core Google Workspace modules including Gmail, Google Drive, Google Docs, Google Calendar, Google Meet, and the Google Workspace Admin console for account provisioning, domain management, and access control. Operational scope covers Brayola's full employee base of roughly 50 staff, enabling collaboration across retail operations, marketing, and customer care functions. Governance is implemented through centralized administrative controls, group management, and shared drive organization to standardize user access and document lifecycle workflows. Brayola Google Workspace (Formerly Google G-Suite) Collaboration supports day to day business communication and document collaboration for the organization.
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Brayola CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Annex Cloud | Legacy | Annex Customer Loyalty Cloud | Customer Loyalty | CRM | n/a | 2016 | 2017 |
In 2016 Brayola implemented Annex Customer Loyalty Cloud to establish a Customer Loyalty capability for its online lingerie business. The deployment used a cloud SaaS model integrated into Brayola’s e-commerce storefront and account flows, targeting marketing and commerce operations across the company’s United States online presence and customer base of a small retail organization.
The implementation concentrated on core Customer Loyalty modules within Annex Customer Loyalty Cloud, including points accrual and redemption rules, referral marketing mechanics, a rewards catalog, customer segmentation and campaign orchestration. Configuration emphasized automated rules for earning and redeeming points at checkout, referral tracking tied to customer accounts, and marketing automation to drive repeat purchase campaigns and targeted reward offers.
Governance and operational processes were established within Brayola’s marketing and e-commerce teams to manage program rules, referral fulfillment, and promotion cadence. Annex Customer Loyalty Cloud was instrumented to supply loyalty event data for campaign decisioning, and the rollout focused on integrating loyalty and referral flows into the purchase journey. Reported outcomes included increases in average order value and purchase frequency following activation of the integrated loyalty and referral marketing solution.
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2014 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Brayola IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Brayola
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brayola Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||