Zedra
8 Boulevard Georges-Favon,
Geneva, 1204,
Switzerland
Geneva, 1204,
Switzerland
41 22 888 06 00
Banking and Financial Services
Zedra Technographics
Zedra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zedra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Zedra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zedra has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zedra is running and its propensity to invest more and deepen its relationship with Cisco Systems , Salesforce , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zedra revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zedra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zedra Tech Stack and Enterprise Applications
Zedra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Zedra implemented Cisco Webex Meetings as an embedded conferencing capability on their public website. Cisco Webex Meetings provides Audio Video and Web Conferencing functionality including multiparty video, screen sharing, meeting recording, host controls, and browser based join workflows consistent with the category. The deployment was positioned for both external client engagement and internal collaboration, enabling scheduled and ad hoc sessions initiated from the website.
Operational coverage centered on corporate communications, client services, and remote teams within Zedra, aligning Cisco Webex Meetings with business functions for real time collaboration and client meetings. Governance was applied through centralized meeting policies, host role configuration, and access controls to standardize usage across departments. The Zedra Cisco Webex Meetings Audio Video and Web Conferencing implementation emphasizes web embedded meeting delivery and standard conferencing workflows for enterprise communication.
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Collaboration | Collaboration |
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2022 | 2022 |
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Zedra Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Zedra deployed DocuSign eSignature as a Digital Signing solution on its corporate website. The implementation embeds customer-facing signing workflows to capture legally binding electronic signatures within the companys Banking and Financial Services operations and is surfaced through web-based signing ceremonies for client documents.
The deployment configures Digital Signing capabilities typical of DocuSign eSignature, including template management, recipient routing and role assignment, authentication options, and transaction audit logs to support compliance and recordkeeping. Architecturally the integration is implemented as an embedded web integration using DocuSign eSignature functionality to present signing experiences directly on Zedras website, and operational ownership spans legal, compliance and client services teams, with governance delivered through managed templates, predefined recipient workflows and audit trail controls in support of client onboarding and document exchange in Switzerland.
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Zedra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Zedra implemented Hotjar on its public website as a Customer Experience capability to centralize behavioral analytics and user experience signals. Zedra implemented Hotjar, a Customer Experience application, to support digital analytics, UX optimization, and on-site feedback collection across its corporate web presence. The deployment was executed by embedding the Hotjar tracking snippet across primary site templates, enabling session recordings, heatmaps, conversion funnel analysis, and on-page feedback widgets at page and funnel touchpoints.
Configuration work focused on module-level setup for session replay, heatmaps, conversion funnels, and feedback polls, with event and page grouping configured to reflect the site navigation architecture. The Hotjar implementation was positioned to serve digital marketing, UX design, product, and customer success teams for behavioral analysis and qualitative research, and the full application name Hotjar appears in site instrumentation and reporting flows. Privacy and consent controls were aligned with site-level cookie and data handling practices common in financial services to limit data capture and retention where required.
Operational scope remained on the Zedra website, where Hotjar was used to provide qualitative insights that complemented existing analytics sources. Governance centered on access controls for recorded sessions and structured handoffs from UX to product and marketing teams, driving iterative on-site content and layout adjustments. The implementation documented Hotjar as the primary Customer Experience tool for client-facing web interactions and for ongoing UX research workflows.
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Zedra ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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Zedra Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2009 | 2009 |
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Portfolio and Investment Management | Investment Management |
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2017 | 2017 |
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Zedra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Zedra CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Zedra
| First Name | Last Name | Title | Function | Department | Phone | |
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Global Head of Funds | Director | Finance | |
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Director - AIternative Funds Management & Conducting Officer AIFM (Portfolio Management) | Director | Investment | |
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Director, Head of Funds Guernsey | Director | Finance | |
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Managing Director - Funds | Director | Finance | |
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Apps Being Evaluated by Zedra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zedra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zedra digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Zedra Technographics
Zedra is a Banking and Financial Services organization based in Switzerland,
with around 1000 employees and annual revenues of $300.0 million.
Zedra operates a diverse technology stack with applications such as
Cisco Webex Meetings, DocuSign eSignature and Hotjar,
covering areas like Audio Video and Web Conferencing, Digital Signing and Customer Experience.
Zedra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, DocuSign and Contentsquare.
Zedra recently adopted applications including
Slack Connect in 2022, Qualtrics Email Survey in 2022 and Hubspot Clearbit in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zedra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zedra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zedra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.