Brend Hotels
1 Park Villas, Taw Vale Parade, Barnstaple,
Devon, EX32 8NJ,
United Kingdom
Devon, EX32 8NJ,
United Kingdom
44 12 7137 2166
Leisure and Hospitality
Brend Hotels Technographics
Brend Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brend Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Brend Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brend Hotels has purchased the following applications: Zonal Aztec POS for Point Of Sale in 2005, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Campaign Monitor Email Marketing for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brend Hotels is running and its propensity to invest more and deepen its relationship with Zonal Retail Data Systems , Google , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brend Hotels revenues, which have grown to $520.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brend Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brend Hotels Tech Stack and Enterprise Applications
Brend Hotels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zonal Retail Data Systems | Legacy | Zonal Aztec POS | Point Of Sale | ERP Services and Operations | n/a | 2005 | 2005 |
In 2005 Brend Hotels appointed Zonal to install Zonal Aztec POS, adopting a Point Of Sale solution to address unreliable prior systems that were not integrated with the Property Management System and that made it difficult to post charges to guest rooms. The inability to post room charges to guest folios contributed to sustained revenue loss and was a decisive factor in selecting Zonal.
Zonal Aztec POS was deployed as a combined front of house and back of house EPoS platform and integrated with Brend Hotels' existing PMS for room postings, enabling transactions at outlets to post directly to guest accounts. The rollout covers five locations including a beach-side cafe at the Saunton Sands Hotel in Devon, consolidating Point Of Sale transaction processing and F&B order handling into a single platform. Configuration work emphasized EPoS terminals, back of house processing, and the room-charge posting workflow consistent with Point Of Sale functional requirements.
Zonal provided hands-on installation and on-site support throughout the rollout, handling system configuration and operational handover at each site. The system connection to the hotel PMS for room charges improved the customer experience by streamlining outlet postings to guest folios and established centralized posting controls and operational governance across the five locations.
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Brend Hotels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Brend Hotels implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment centralized corporate email, calendar, and document collaboration for Brend Hotels, covering the company’s UK operations and an employee base of approximately 1,300 staff. Google Workspace (Formerly Google G-Suite) was adopted to standardize communication, file sharing, and real-time co-authoring across corporate and property-level teams, and the platform presence is observable in the company’s public technical footprint on its website. This implementation positioned Google Workspace as the central Collaboration application supporting day-to-day staff workflows.
The configuration emphasized core Google Workspace modules such as Gmail, Google Calendar, Google Drive, and collaborative editors to support messaging, scheduling, and content creation. Administrative controls were implemented through the Google Admin console for domain management, user provisioning, authentication, and role-based access controls, reflecting standard Collaboration governance and account lifecycle workflows. Operational coverage focused on corporate headquarters and property operations, enabling centralized document storage and shared drive governance to support cross-site coordination. The narrative centers on Brend Hotels, Google Workspace (Formerly Google G-Suite), Collaboration, and the business functions related to communication, scheduling, and document management.
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Brend Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Campaign Monitor | Legacy | Campaign Monitor Email Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Brend Hotels deployed Campaign Monitor Email Marketing as its Marketing Automation solution on the corporate website. Campaign Monitor Email Marketing is used for email campaign creation, template management, subscriber list administration, segmentation, scheduled sends, automation workflows and campaign reporting to support guest communications and promotional marketing. The implementation surfaces embedded subscription forms on the website to capture guest email addresses and provisions branded templates and modular content blocks for property level promotions.
The operational scope centers on Brend Hotels marketing teams across its United Kingdom properties, supporting email marketing and guest engagement functions. Governance is implemented through centralized template control, approval workflows and list hygiene processes to maintain brand consistency and subscriber management. Campaign Monitor Email Marketing provides campaign orchestration and analytics to inform content scheduling and audience targeting.
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Brend Hotels PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
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Transactional Email | PaaS |
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2013 | 2013 |
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Brend Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brend Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brend Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brend Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brend Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brend Hotels Technographics
Brend Hotels is a Leisure and Hospitality organization based in United Kingdom,
with around 1300 employees and annual revenues of $520.0 million.
Brend Hotels operates a diverse technology stack with applications such as
Zonal Aztec POS, Google Workspace (Formerly Google G-Suite) and Campaign Monitor Email Marketing,
covering areas like Point Of Sale, Collaboration and Marketing Automation.
Brend Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zonal Retail Data Systems, Google and Campaign Monitor.
Brend Hotels recently adopted applications including
Campaign Monitor Email Marketing in 2021, Amazon EC2 in 2021 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brend Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brend Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brend Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.