AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Brenton a ProMach Product Brand Tech Stack and Enterprise Applications

Brenton a ProMach Product Brand AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LiveAdmins Legacy LiveAdmins Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, Brenton a ProMach Product Brand deployed LiveAdmins Live Chat on its public website. The deployment uses LiveAdmins Live Chat within the Chatbots and Conversational AI category to provide a live, customer-facing messaging channel embedded on the corporate site. Implementation centers on a front-end website chat widget consistent with Chatbots and Conversational AI capabilities, delivering real-time messaging, agent queueing, scripted responses and visitor routing to support customer service and lead capture workflows. LiveAdmins Live Chat is presented as the public engagement interface, with operational controls for session handoff, message templates and monitoring configured through the vendor console and managed by internal digital and customer support stakeholders. The scope is restricted to the company website and no specific back-end system integrations were disclosed in the source.
Brenton a ProMach Product Brand Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pixel & Tonic Legacy Craft CMS Web Content Management Content Management n/a 2017 2017
In 2017, Brenton a ProMach Product Brand implemented Craft CMS as its Web Content Management platform for its corporate website. The deployment is focused on the public site for Brenton, supporting marketing and product engineering content management for the United States audience. Craft CMS was configured to provide structured content models, templating and rendering, asset and media management, and role based editorial controls. The implementation uses Craft CMS capabilities such as custom fields, entry types and plugin extensibility to centralize authoring, enable template driven page composition, and segregate developer and content operations. Operational governance for the site emphasizes editorial workflow and role permissions to coordinate updates across marketing and product teams. Deployment and content promotion workflows align with standard Web Content Management practices, enabling staged authoring and controlled publishing from content contributors to production.
Brenton a ProMach Product Brand eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LogicData Legacy LogicData iShop eCommerce eCommerce n/a 2018 2018
In 2018, Brenton a ProMach Product Brand deployed LogicData iShop as its aftermarket parts storefront, using the application as an eCommerce channel to enable self-service parts ordering and estimates for Brenton and Orion parts. LogicData iShop is positioned as an eCommerce application that surfaces parts catalogs, pricing and quote capabilities directly on the customer-facing parts site to reduce manual CSR interactions and support web order capture. The implementation leveraged core storefront and catalog capabilities of LogicData iShop, including parts catalog management mapped to part numbers, customer-facing quoting and estimate generation, shopping cart and order capture, and customer account order history. Configuration focused on product catalog structure and quoting rules consistent with aftermarket parts commerce, with controls for part substitutions and visibility into price lists and lead times as supported by the vendor product functionality. The solution was integrated with Infor SyteLine CloudSuite Industrial to synchronize pricing, inventory availability and order transactions between the webstore and back office. Operational coverage centered on the Brenton/Orion parts store workflow, impacting aftermarket parts operations and customer service representatives who handle order exceptions, returns and fulfillment coordination. Governance emphasized catalog maintenance and order exception workflows to keep online listings and estimates aligned with SyteLine master data, with the storefront used as the primary channel for customer self-service. Reported outcomes from the deployment included increased online order volume and improved CSR efficiency as customers shifted routine parts ordering and estimate requests to the LogicData iShop storefront.
Brenton a ProMach Product Brand CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2019 2019
Brenton a ProMach Product Brand IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Cloud Storage IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Brenton a ProMach Product Brand

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Brenton a ProMach Product Brand Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brenton a ProMach Product Brand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brenton a ProMach Product Brand digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Brenton a ProMach Product Brand Technographics
Brenton a ProMach Product Brand is a Professional Services organization based in United States, with around 150 employees and annual revenues of $100.0 million.
Brenton a ProMach Product Brand operates a diverse technology stack with applications such as LiveAdmins Live Chat, Craft CMS and LogicData iShop, covering areas like Chatbots and Conversational AI, Web Content Management and eCommerce.
Brenton a ProMach Product Brand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as LiveAdmins, Pixel & Tonic and LogicData.
Brenton a ProMach Product Brand recently adopted applications including Amazon S3 in 2022, LiveAdmins Live Chat in 2021 and Microsoft Clarity in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brenton a ProMach Product Brand’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Brenton a ProMach Product Brand’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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