Brico Technographics
Brico Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brico and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Brico employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brico has purchased the following applications: Microsoft 365 for Collaboration in 2015, Contentful Content Platform for Web Content Management in 2022, Mirakl Marketplace Platform for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brico is running and its propensity to invest more and deepen its relationship with Microsoft , SurveyAnyplace , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brico revenues, which have grown to $750.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brico intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brico Tech Stack and Enterprise Applications
Brico Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Brico implemented Microsoft 365 to establish a unified Collaboration platform across its Belgium retail organization. The implementation is described on Brico's website, and the deployment was positioned to consolidate collaboration, email, and content services for a 3,000 employee retail operation.
The Microsoft 365 implementation incorporated core Collaboration capabilities consistent with the suite, including hosted email and calendaring, cloud file storage and synchronization, team-based chat and meetings, and cloud-native Office productivity applications. The Brico Microsoft 365 Collaboration deployment centers on internal communications, document management, and productivity workflows, with configuration workstreams for tenant setup, user provisioning, and mailbox and file migration planning.
Brico references Microsoft 365 on its website which aligns with a public declaration of platform choice and suggests surface-level integration points between corporate communications and the collaboration stack. Operational coverage is aligned to retail business functions, including store support teams and corporate office groups, enabling cross-location document sharing, team collaboration, and centralized content repositories.
Governance and operational controls were applied to the Microsoft 365 environment through identity and access controls, retention and compliance settings, and policy-based sharing rules to manage collaboration risk. Rollout and adoption activities focused on standardizing collaboration workflows and establishing lifecycle processes for user accounts and content, supporting ongoing administration of the Collaboration platform.
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Brico Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022 Brico implemented Contentful Content Platform as its Web Content Management system for the customer facing Brico.be website. The deployment positions Contentful Content Platform as the central content repository and delivery engine for web pages, promotional content and product related copy across the site.
Contentful Content Platform was configured with structured content models for product, category and marketing assets, an asset repository for images and documents, and editorial workflows with permissions by role for creators, editors and approvers. The implementation leveraged the platform's API first delivery model to enable headless publishing, preview environments and scheduled publishing, and included localization capabilities to manage multilingual content common in Belgium.
Operational ownership sits with Brico's digital and merchandising teams, who use the Web Content Management implementation to coordinate content creation, editorial review and publishing cadence. Architecture emphasis is on API driven integration with front end presentation layers and content orchestration workflows that support marketing, e commerce and web operations, while governance focused on content ownership, structured modeling and editorial process controls.
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Brico eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Brico deployed the Mirakl Marketplace Platform on its website to extend its eCommerce capabilities. The Mirakl Marketplace Platform was positioned as the central marketplace layer to enable third party seller listings and broaden online assortment for the Belgian retailer.
Configuration work concentrated on core marketplace modules in Mirakl Marketplace Platform, including seller onboarding and seller portal configuration, catalog and offer management, commission and pricing configuration, and order orchestration capabilities. Product data quality controls and category level business rules were applied to align third party listings with Brico merchandising standards. The implementation also incorporated seller performance tracking and differentiated fulfillment options as functional components.
The deployment was embedded into Brico public web storefront, exposing vendor offers directly through Brico customer flows while maintaining the retailer branded checkout experience. Integration relied on Mirakl marketplace APIs to enable seller connectivity and real time offer publication, and exposed administrative interfaces for marketplace operations. Operational coverage included online merchandising, marketplace operations, seller support, and Brico IT and digital teams.
Governance emphasized catalog governance, seller onboarding SLAs, and commission rulebooks to control assortment and pricing, with cross functional ownership among merchandising, operations, and digital teams. Brico using Mirakl Marketplace Platform aligned marketplace lifecycle management and seller governance within its broader eCommerce strategy.
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Brico CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2023 | 2024 |
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Brico ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Brico PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Brico IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Container Service | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brico
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brico Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brico IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brico digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Brico Technographics
Brico is a Retail organization based in Belgium,
with around 3000 employees and annual revenues of $750.0 million.
Brico operates a diverse technology stack with applications such as
Microsoft 365, Contentful Content Platform and Mirakl Marketplace Platform,
covering areas like Collaboration, Web Content Management and eCommerce.
Brico has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentful GmbH and Mirakl.
Brico recently adopted applications including
Crunch Analytics in 2023, Contentful Content Platform in 2022 and Mirakl Marketplace Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brico’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brico’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brico technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.