Briogeo
32 East 31st Street, 10th Floor,
New York, 10016, NY,
United States
New York, 10016, NY,
United States
1 347-732-2746
Consumer Packaged Goods
Briogeo Technographics
Briogeo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Briogeo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Briogeo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Briogeo has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2019, Tidio Live Chat for Chatbots and Conversational AI in 2016, GoDaddy Webmail for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Briogeo is running and its propensity to invest more and deepen its relationship with Intuit , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Briogeo revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Briogeo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Briogeo Tech Stack and Enterprise Applications
Briogeo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, Briogeo implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize accounting and finance operations for the company. The deployment was positioned to support the finance and operations teams, with day-to-day stewardship based in New York City and close collaboration with the Controller and operations staff.
The Intuit Quickbooks Enterprise configuration focused on core accounting modules including the general ledger, accounts receivable, revenue recognition workflows, billing and collections, credit memos, accounts payable, payroll posting, and expense management for credit card and T&E activity. Month-end close processes were instrumented inside Intuit Quickbooks Enterprise, with emphasis on preparing journal entries, balance sheet account reconciliations and maintaining audit-ready supporting schedules and variance analyses.
Operational integration concentrated on ensuring that sales and inventory transactions flowed through to Intuit Quickbooks Enterprise accurately, requiring cross-functional coordination between Sales and Operations to align transaction coding and financial reporting. The implementation supported accounting ownership of billing, revenue recognition, collections and invoice review, and was used to coordinate accounts payable and payroll processing alongside operational transaction flows.
Governance and process workstreams included documenting US GAAP-aligned technical accounting positions, establishing internal controls and month-end close checklists, and developing processes and workflows to support growth and scale. Participation in ERP implementation activities and special projects was embedded into the accounting team mandate, making Intuit Quickbooks Enterprise the central ERP Financial platform for Briogeo's accounting and finance function.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2018 | 2018 |
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Subscription and Recurring Billing | ERP |
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2018 | 2018 |
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Briogeo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Briogeo implemented Tidio Live Chat on its ecommerce website. The implementation uses Tidio Live Chat as a cloud-hosted, embedded website chat widget operating within the Chatbots and Conversational AI category. Briogeo implemented Tidio Live Chat to support customer service and online commerce functions, explicitly linking Company, Application, Category, and Business Function.
Configuration and functional scope focused on live messaging, automated message flows, visitor monitoring, chat transcript capture, and offline message collection. The Tidio Live Chat admin console was used to build canned responses, define basic routing and escalation rules, and configure lead capture fields for on-site conversations. These modules reflect standard Chatbots and Conversational AI capabilities applied to the brand storefront.
Operational coverage was the public website where the chat widget handles customer inquiries tied to ecommerce and support workflows. Governance was centered on customer support for day to day chat operations, with ecommerce and marketing stakeholders managing message templates and escalation workflows through the Tidio Live Chat configuration interface. No external integrations were specified beyond the website embedding in the provided source.
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Briogeo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Briogeo implemented GoDaddy Webmail as its primary webmail service for the briogeohair.com domain. GoDaddy Webmail was provisioned to serve as the company Collaboration layer for corporate email, inbox management, and domain mailbox provisioning.
The deployment centered on standard GoDaddy Webmail administrative functions including mailbox creation and lifecycle management, domain DNS MX configuration, basic spam and message filtering, alias and distribution list management, and web based and mobile access to individual mailboxes. Configuration work focused on account administration through the GoDaddy control panel and standard email protocols such as IMAP, POP and SMTP to support desktop and mobile clients.
Operationally the GoDaddy Webmail Collaboration implementation supports core business functions including marketing communications, customer support correspondence, and corporate administrative communications across the United States. Public facing contact addresses on briogeohair.com are routed to GoDaddy Webmail mailboxes, and governance relies on centralized mailbox administration, account provisioning and deprovisioning workflows, and domain level email configuration to secure and manage inbound and outbound mail.
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Collaboration | Collaboration |
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2015 | 2015 |
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Briogeo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Briogeo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Briogeo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Briogeo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Briogeo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Briogeo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Briogeo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Briogeo Technographics
Briogeo is a Consumer Packaged Goods organization based in United States,
with around 350 employees and annual revenues of $40.0 million.
Briogeo operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Tidio Live Chat and GoDaddy Webmail,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Briogeo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Tidio and GoDaddy.
Briogeo recently adopted applications including
StackPath CDN in 2023, Block Afterpay in 2021 and Mixpanel in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Briogeo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Briogeo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Briogeo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.