Kenilworth, CV8 2XZ,
United Kingdom
British Horse Society Technographics
British Horse Society Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by British Horse Society and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 117 British Horse Society employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British Horse Society has purchased the following applications: PassKit Member Management for Membership Management in 2025, Hotjar for Customer Experience in 2016, OneTrust Cookie Consent for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British Horse Society is running and its propensity to invest more and deepen its relationship with PassKit , Contentsquare , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British Horse Society revenues, which have grown to $16.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Horse Society intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
British Horse Society Tech Stack and Enterprise Applications
British Horse Society ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PassKit | Legacy | PassKit Member Management | Membership Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025, British Horse Society implemented PassKit Member Management to issue digital membership cards that members can add to Apple Wallet and Google Wallet, supporting membership management and insurance verification in the United Kingdom. PassKit Member Management is being used to centralize mobile membership authentication and digital card provisioning under the Membership Management category, aligning with the organization’s membership management and CRM process area.
The deployment leverages PassKit Member Management to provision digital membership cards, manage member records, and orchestrate mobile wallet tokenization and card lifecycle controls, delivered as a cloud service to member-facing channels. Integrations explicitly include Apple Wallet and Google Wallet for card delivery, and the solution incorporates insurance verification workflows that operational teams use for entitlement checks.
Operational coverage is concentrated on the membership function and membership management/CRM teams across the United Kingdom, with system use focused on card issuance, renewals, and verification workflows. The shift to PassKit Member Management reduced reliance on printed cards and postage and lowered administrative costs associated with physical card distribution, while consolidating digital verification for members as described in the British Horse Society public FAQ.
|
British Horse Society CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, British Horse Society implemented Hotjar on its public website to support Customer Experience activities. Hotjar was deployed via the site tracking snippet across bhs.org.uk to capture session recordings, heatmaps, conversion funnels, and on-page feedback widgets. The deployment positioned Hotjar as the primary browser-based behavioral analytics tool for web interaction capture.
Configuration focused on standard Hotjar modules, including session replays, heatmaps, funnel analysis, and on-site feedback surveys, with data collection scoped to public-facing pages. Data access and reporting were provisioned to digital and UX practitioners to support qualitative research and content decisioning. The implementation aligned Hotjar with Customer Experience workflows and front-end instrumentation practices typical for browser-based analytics platforms.
|
British Horse Society TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020 British Horse Society implemented OneTrust Cookie Consent on its public website. The deployment uses OneTrust Cookie Consent within the Governance, Risk and Compliance category to deliver a consent banner, a user preference center, automated cookie categorization and persistent consent recording for web sessions.
Configuration focuses on web property coverage and privacy governance, with OneTrust Cookie Consent configured to log consent events, retain consent records and surface preference state for digital channels. The implementation is scoped to privacy and digital marketing functions, and the rollout established web-level consent workflows and recordkeeping to support ongoing privacy operations.
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
British Horse Society PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
British Horse Society IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
British Horse Society CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2012 | 2012 |
|
IT Decision Makers and Key Stakeholders at British Horse Society
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by British Horse Society Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||