British Rowing
6 Lower Mall,
London, W6 9DJ,
United Kingdom
London, W6 9DJ,
United Kingdom
44 20 8748-3632
Leisure and Hospitality
British Rowing Technographics
British Rowing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by British Rowing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 106 British Rowing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British Rowing has purchased the following applications: SAS Results for Analytics and BI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Intuit Mailchimp for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British Rowing is running and its propensity to invest more and deepen its relationship with SAS Institute , Google , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British Rowing revenues, which have grown to $17.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British Rowing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
British Rowing Tech Stack and Enterprise Applications
British Rowing Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAS Institute | Legacy | SAS Results | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, British Rowing engaged SAS Institute to deploy SAS Results as part of an Analytics and BI initiative. The engagement applied Visual Analytics to member and competition data and produced the SAS Ranking Points Index to improve competition banding and support strategic decision making.
The implementation used SAS Results together with Visual Analytics to deliver data modeling, index computation, interactive dashboarding, and visualization capabilities. Configuration work focused on ingesting membership records and competition results, defining index calculation logic for ranking points, and building dashboards for competition managers and analysts.
Operational coverage targeted British Rowing membership and competition management functions within the United Kingdom, consolidating member and event result datasets into a single analytical index. The deployment delivered role based dashboards and reporting workflows to inform banding and event planning.
Governance emphasized stewardship of the SAS Ranking Points Index and scheduled index recalculation rules to preserve consistent competition banding logic. Reported outcomes included clearer member insights and an objective SAS Ranking Points Index to improve competition banding and support strategic decision making.
|
British Rowing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 British Rowing implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is organization wide across the britishrowing.org domain and is surfaced on the public website, indicating domain level provisioning tied to their web presence.
The Google Workspace implementation uses core Collaboration capabilities such as Gmail for organizational email, Google Drive for centralized file storage, Google Docs and Sheets for real time document collaboration, Google Calendar for scheduling, and Google Meet for virtual meetings. Administrative configuration is reflected through the Google Admin console for user and group provisioning, domain management, access controls, and standard security controls including two step verification and device management.
Operational scope emphasizes centralized IT administration supporting staff across departments, with role based group membership and account lifecycle workflows to govern access and collaboration. The implementation signals integration between workplace collaboration tooling and the organization website, with governance focused on centralized account provisioning and administrative controls to support collaborative business functions.
|
British Rowing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016 British Rowing deployed Intuit Mailchimp as its Marketing Automation solution on its website. The implementation established a cloud-hosted email platform to support member communications and supporter outreach for the national governing body in the United Kingdom.
Intuit Mailchimp was configured to manage subscriber lists, email campaign management, template-based newsletters, and automated drip sequences aligned with membership cycles. Configuration work emphasized embedded signup forms and list segmentation capabilities typical of Marketing Automation deployments, with templates and automation workflows used to standardize recurring communications.
The deployment relied on a front-end integration on britishrowing.org using embedded forms and tracking snippets to capture consented contacts, feeding centralized subscriber records in Intuit Mailchimp. Operational coverage focused on marketing and membership functions, consolidating email and newsletter distribution across British Rowing’s UK membership network.
Governance centered on subscriber consent, list hygiene, and segmentation rules to align communications with membership status and event-related messaging. Internal processes were adapted to capture opt-ins on the website and to centralize email scheduling and editorial workflow within the Marketing Automation capability.
|
British Rowing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2020 | 2020 |
|
British Rowing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
British Rowing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at British Rowing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by British Rowing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from British Rowing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the British Rowing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD British Rowing Technographics
British Rowing is a Leisure and Hospitality organization based in United Kingdom,
with around 106 employees and annual revenues of $17.3 million.
British Rowing operates a diverse technology stack with applications such as
SAS Results, Google Workspace (Formerly Google G-Suite) and Intuit Mailchimp,
covering areas like Analytics and BI, Collaboration and Marketing Automation.
British Rowing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAS Institute, Google and Intuit.
British Rowing recently adopted applications including
Atlassian Jira Service Desk in 2020, LogMeIn GoToMyPC in 2020 and Twilio Sendgrid in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of British Rowing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates British Rowing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete British Rowing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.