New York, 10017, NY,
United States
Brixmor Property Group Inc. Technographics
Brixmor Property Group Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brixmor Property Group Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Brixmor Property Group Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brixmor Property Group Inc. has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, DocuSign eSignature for Digital Signing in 2021, Blueshift CDP for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brixmor Property Group Inc. is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Docusign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brixmor Property Group Inc. revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brixmor Property Group Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brixmor Property Group Inc. Tech Stack and Enterprise Applications
Brixmor Property Group Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Brixmor Property Group Inc. implemented Zoom. Zoom is deployed on the company website as the Audio Video and Web Conferencing solution to host public facing meetings and virtual events.
The deployment is a cloud hosted SaaS configuration with account level provisioning and web based embedding to surface join flows and registration for site visitors, leveraging standard conferencing capabilities such as video meetings, webinars, screen sharing, and guest access. Brixmor Property Group Inc. uses Zoom for Audio Video and Web Conferencing to support external stakeholder engagement and public events, with centralized administration and scheduling controls to manage access, host privileges, and moderation workflows.
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Collaboration | Collaboration |
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2019 | 2019 |
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Brixmor Property Group Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Brixmor Property Group Inc. deployed DocuSign eSignature as a Digital Signing solution on its public website to enable online signing workflows. Brixmor Property Group Inc. DocuSign eSignature Digital Signing supports website-based signature capture and document execution for customer facing interactions, positioning the application as the primary browser-accessible signing interface for web visitors.
The implementation uses embedded eSignature capabilities of DocuSign eSignature, aligning typical Digital Signing patterns such as client-side signing sessions and server-side envelope creation and routing, to orchestrate document presentation and signature capture within the corporate website. Operational coverage is centered on web-driven document workflows and affects customer and contract interaction points, with governance focused on standardizing web signing flows and the document lifecycle for legal and operational reviewers.
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Web Content Management | Content Management |
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2013 | 2013 |
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Brixmor Property Group Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blueshift Labs | Legacy | Blueshift CDP | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Brixmor Property Group Inc. began using Blueshift CDP on their website. Blueshift CDP is deployed as a Customer Data Platform to centralize web-sourced customer profiles and enable site-level personalization and audience segmentation.
The implementation emphasizes customer profile unification, behavioral event capture from web sessions, real-time segmentation, and orchestration of personalized content and campaign triggers. Blueshift CDP configuration appears focused on identity stitching, persistent profile attributes, and segmentation schemas to support targeted marketing and lifecycle workflows.
Operational ownership is positioned with digital marketing and CRM-adjacent teams, using web engagement signals to inform campaign workflows and personalization rules. Governance centers on consent capture and data quality controls to maintain reliable profile data for segmentation and activation.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Brixmor Property Group Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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Brixmor Property Group Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Brixmor Property Group Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Brixmor Property Group Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brixmor Property Group Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| EVP, Chief Financial Officer | CXO | Finance | ||||
| Chief Accounting Officer | CXO | Finance | ||||
| VP Transactions | VP | Finance | ||||
| VP, Financial Reporting | VP | Finance |
Apps Being Evaluated by Brixmor Property Group Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||