BRLO
Schoneberger Str. 16,
Berlin, 10963,
Germany
Berlin, 10963,
Germany
49 30 55577606
Consumer Packaged Goods
BRLO Technographics
BRLO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BRLO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 BRLO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BRLO has purchased the following applications: FareHarbor for Reservation and Booking Management in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, FullStory for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BRLO is running and its propensity to invest more and deepen its relationship with FareHarbor , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BRLO revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BRLO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BRLO Tech Stack and Enterprise Applications
BRLO ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FareHarbor | Legacy | FareHarbor | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, BRLO implemented FareHarbor as its web-facing reservation layer, using FareHarbor on their website to manage customer bookings. The deployment positions FareHarbor as the primary Reservation and Booking Management solution for BRLO, connecting the brewery’s public site booking surface to a centralized booking administration console and customer checkout flows.
Configured capabilities align with standard Reservation and Booking Management functionality, including an embedded booking widget on the website, calendar and availability management, reservation administration dashboards, and customer-facing checkout and confirmation workflows. Operational responsibility is concentrated in operations and customer experience functions, consolidating online reservations and ticketing through the FareHarbor admin interface and the site-embedded booking surface, with governance focused on centralizing booking operations and standardizing booking workflows.
|
BRLO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, BRLO implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud native suite was provisioned for the entire company of about 50 employees to provide corporate email, calendaring and document collaboration.
Google Workspace (Formerly Google G-Suite) deployment included core modules such as Gmail, Google Drive with Shared Drives, Docs, Sheets, Slides, Google Calendar and Google Meet, with the Admin console used for identity and access management. Configuration emphasized domain managed email, collaborative document editing, shared storage and meeting orchestration, alongside device management and basic data sharing controls.
The implementation is web native and is referenced on BRLO's website, enabling browser based access to collaboration assets and supporting content workflows between internal teams and external contributors. Operational coverage included primary business functions such as marketing, operations and finance, aligning collaboration, content publishing and scheduling workflows across the organization.
Governance relied on Google Workspace administrative controls, group based provisioning and Admin console policy settings to manage user access, external sharing and retention rules. The configuration reflects Collaboration category practices for small organizations, using cloud administration and group governance to standardize collaboration and access management.
|
BRLO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, BRLO implemented FullStory on their website. FullStory, classified under Customer Experience, was deployed to instrument the web channel and capture client-side interactions for analysis. The deployment used standard front-end instrumentation to record session replay, DOM-level events, clicks and form interactions, providing searchable playback to support investigation of digital experience issues.
Functional capabilities implemented within FullStory include session replay, event capture and funnel analysis, user segmentation and interaction heatmap style views, aligned to web product and marketing workflows. The configuration emphasized event taxonomy, data capture rules and privacy controls to work with consent flows and site-level governance, positioning FullStory as BRLO’s primary Customer Experience observability layer for web product analytics and support.
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
BRLO EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Environmental, Social, and Governance (ESG) | EPM |
|
2019 | 2019 |
|
BRLO ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
BRLO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at BRLO
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BRLO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BRLO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BRLO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BRLO Technographics
BRLO is a Consumer Packaged Goods organization based in Germany,
with around 50 employees and annual revenues of $5.0 million.
BRLO operates a diverse technology stack with applications such as
FareHarbor, Google Workspace (Formerly Google G-Suite) and FullStory,
covering areas like Reservation and Booking Management, Collaboration and Customer Experience.
BRLO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FareHarbor, Google and FullStory.
BRLO recently adopted applications including
FareHarbor in 2022, Datadog APM in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BRLO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BRLO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BRLO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.