Wichita, 67203, KS,
United States
Broadstroke Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadstroke and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Broadstroke employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadstroke has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, High Touch Business Listing for Listing Management in 2021, Amazon EC2 for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadstroke is running and its propensity to invest more and deepen its relationship with Google , High Touch Technologies , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadstroke revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadstroke intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| High Touch Technologies | Legacy | High Touch Business Listing | Listing Management | CRM | n/a | 2021 | 2021 |
In 2021 Broadstroke implemented High Touch Business Listing from High Touch Technologies to centralize its local online presence. The High Touch Business Listing deployment, under the Listing Management category, focused on organizing and optimizing business listings and SEO workflows for the company’s small media operations.
Deployment was delivered as a vendor managed service tailored to a 30 person company, combining listing profile creation, distribution, and ongoing content optimization consistent with Listing Management capabilities. Configuration emphasized canonical profile data and name address phone consistency, alongside periodic profile refreshes and monitoring to maintain accurate local information across directories and search properties. The implementation provided routine monitoring and reporting interfaces to track listing visibility and profile completeness.
Workflows were coordinated with the company’s paid search and website teams, High Touch Technologies provided assistance with Google Ads and website updates to align listing content with landing pages and paid search messaging. These operational integrations were executed as coordinated update and review processes rather than bespoke system to system integrations.
Governance relied on a single vendor point of contact for ongoing stewardship and on request updates, streamlining update requests and researched responses for marketing and digital operations. Broadstroke reported that business listings and SEO were headed in the right direction and that support extended into Google Ads and website maintenance when needed. High Touch Business Listing served as the primary Listing Management layer for company wide local presence and listing stewardship.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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