Santa Catarina, 66350,
Mexico
Brochas Y Productos Technographics
Brochas Y Productos Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brochas Y Productos and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Brochas Y Productos employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brochas Y Productos has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Shopify for eCommerce in 2022, Marsello Marketing Automation for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brochas Y Productos is running and its propensity to invest more and deepen its relationship with Google , Shopify , Marsello or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brochas Y Productos revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brochas Y Productos intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brochas Y Productos Tech Stack and Enterprise Applications
Brochas Y Productos Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Brochas Y Productos deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The Mexico based manufacturer with roughly 320 employees provisioned the suite to support corporate email, document collaboration, calendaring and video meetings across the organization. The implementation is observable in the company website source, which indicates active Google Workspace usage on their website. Deployment scope targeted core business functions including operations, sales and corporate administration rather than isolated pilot groups.
Configuration emphasized standard Google Workspace modules, including Gmail, Google Calendar, Google Drive, Google Docs and Google Meet, managed through the Google Workspace Admin console for centralized user and domain management. Operational changes included centralized account provisioning and shared drive structures to support cross functional document control and collaboration across manufacturing and commercial teams. Governance centered on admin role separation and domain level access controls to manage identity and security at company scale. The record presents a company wide Collaboration footprint implemented as a cloud native productivity and communication platform.
|
Brochas Y Productos eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Brochas Y Productos implemented Shopify to power their eCommerce presence on the company website. The Shopify implementation is deployed on the byp.com.mx domain and provides a hosted SaaS storefront and theme-driven front end to present product listings and support customer checkout flows.
Operational coverage centers on online commerce functions, with merchandising, marketing, and order fulfillment teams using Shopify admin for catalog management, pricing updates, promotional configuration, and basic order processing workflows. Governance is exercised through Shopify account roles and content publishing workflows, and the implementation emphasizes standard eCommerce functional capabilities consistent with the eCommerce category.
|
Brochas Y Productos CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marsello | Legacy | Marsello Marketing Automation | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Brochas Y Productos implemented Marsello Marketing Automation. Brochas Y Productos is using Marsello Marketing Automation on their website to manage customer engagement and e-commerce communications across its Mexico operations.
The deployment emphasizes core Marketing Automation capabilities typical for the category, including email campaign orchestration, customer segmentation, automated lifecycle messaging, and loyalty program workflows configured within Marsello Marketing Automation. Configuration centers on web-triggered workflows and template-driven campaign management to align customer touchpoints with site activity.
Operational ownership is with marketing and e-commerce teams, with governance oriented around centralized campaign templates, approval workflows, and data-driven segmentation to ensure consistent messaging. Integration is explicitly implemented on the public website, providing event-driven triggers for signups and post-purchase communications, positioning Marsello Marketing Automation as the hub for customer marketing and retention activities.
|
Brochas Y Productos IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Brochas Y Productos
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brochas Y Productos Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||