Almere, 1314 BE,
Netherlands
Broekhuis Technographics
Broekhuis Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broekhuis and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Broekhuis employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broekhuis has purchased the following applications: Microsoft 365 for Collaboration in 2016, Comrads DAM for Digital Asset Management in 2025, Qooqie Call Tracking for Call Center in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broekhuis is running and its propensity to invest more and deepen its relationship with Microsoft , Comrads Solutions , Qooqie or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broekhuis revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broekhuis intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broekhuis Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comrads Solutions | Legacy | Comrads DAM | Digital Asset Management | Content Management | n/a | 2025 | 2025 |
In 2025, Broekhuis implemented Comrads DAM, a Digital Asset Management application from Comrads Solutions, to centralise its marketing image bank. The deployment followed a phased rollout beginning with the marketing team, progressing to website linking, and then expanding organisation-wide across the Netherlands. The initiative targeted improved asset governance and discoverability for Broekhuis's automotive marketing function.
Configuration emphasized a central repository for image assets, metadata management, and image-to-page linking capabilities consistent with Digital Asset Management systems. Comrads DAM was configured to standardise metadata fields and taxonomy, streamline asset ingestion and tagging, and reduce manual searching by enabling more reliable asset retrieval workflows. Publishing controls and asset governance rules were applied to support consistent use across marketing channels.
The implementation integrated the DAM with Broekhuis's website to link images to 3,000 web pages, ensuring correct asset associations at scale. Operational coverage began with marketing and web operations and was planned to extend organisation-wide within the Netherlands, aligning asset publishing with corporate content workflows. No additional system integrations were specified in the source details.
Governance adjustments centered on metadata practice improvements and a phased deployment governance model, with Comrads Solutions providing fast vendor support during the rollout. Reported outcomes included reduced manual searching and the successful linking of 3,000 website pages to the correct images. Comrads DAM now serves as the central image bank supporting Broekhuis Marketing and web publishing functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qooqie | Legacy | Qooqie Call Tracking | Call Center | CRM | n/a | 2020 | 2020 |
In 2020, Broekhuis deployed Qooqie Call Tracking on its public website, instrumenting online phone interactions with a Call Center solution. The implementation centers on embedding Qooqie Call Tracking across web pages to capture session-level invocation of phone numbers and to route call metadata into vendor-hosted dashboards.
Configuration emphasized dynamic number insertion, source and keyword attribution, and dashboarding for marketing and sales teams. Qooqie Call Tracking was configured to surface call origin by landing page and campaign, and to enable click-to-call behavior and call detail capture consistent with typical Call Center functional workflows.
Operational scope is the corporate website as the primary digital touchpoint, supporting marketing, digital acquisition, and lead qualification processes within Broekhuis. Governance was oriented around marketing operations and customer experience stakeholders who consume Qooqie Call Tracking dashboards for attribution and operational visibility.
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Customer Experience | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Broekhuis
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Broekhuis Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||