Irvine, 92614, CA,
United States
Brokers Advantage Mortgage Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brokers Advantage Mortgage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Brokers Advantage Mortgage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brokers Advantage Mortgage has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2024, OptifiNow Sales Enablement for Sales Enablement in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brokers Advantage Mortgage is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , OptifiNow , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brokers Advantage Mortgage revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brokers Advantage Mortgage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OptifiNow | Legacy | OptifiNow Sales Enablement | Sales Enablement | CRM | n/a | 2022 | 2022 |
In 2022, Brokers Advantage Mortgage implemented OptifiNow Sales Enablement to launch marketing and sales management processes within its non QM wholesale lending business. The deployment is identified in the Sales Enablement category and was initiated to introduce automated account classification and personalized email touchpoints for mortgage sales and borrower outreach.
OptifiNow Sales Enablement usage emphasized modules for automated account classification, email sequencing with personalized touchpoints, and pipeline management workflows tied to sales stages. Configuration work described in the vendor release included rules-driven account segmentation, templated personalized outreach, and workflow triggers to orchestrate borrower communications from initial lead through active pipeline stages.
The implementation included integrations with mortgage sales CRM systems and the loan origination system LOS to accelerate pipeline management and automate borrower outreach. Operational scope focused on mortgage sales and marketing teams within the wholesale lending organization, and governance changes introduced automated workflow triggers and clarified handoffs between sales and loan operations to standardize outreach cadence.
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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