Bromley, BR1 1SB,
United Kingdom
Bromley Little Theatre Technographics
Bromley Little Theatre Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bromley Little Theatre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Bromley Little Theatre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bromley Little Theatre has purchased the following applications: PatronBase for Event Management in 2021, GoDaddy Mad Mimi for Marketing Automation in 2021, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bromley Little Theatre is running and its propensity to invest more and deepen its relationship with PatronBase , GoDaddy , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bromley Little Theatre revenues, which have grown to $17.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bromley Little Theatre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bromley Little Theatre Tech Stack and Enterprise Applications
Bromley Little Theatre Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PatronBase | Legacy | PatronBase | Event Management | Collaboration | n/a | 2021 | 2021 |
In 2021, Bromley Little Theatre implemented PatronBase as its Event Management application and integrated PatronBase into the public website for online ticketing and booking. The deployment uses a cloud hosted PatronBase configuration embedded in the theatre website to provide customer facing booking flows, e ticket delivery, and payment capture. The implementation centralizes box office operations through PatronBase and surfaces event availability on the website in real time. Bromley Little Theatre PatronBase Event Management relationship supports box office, front of house, and marketing workflows.
Functional modules leveraged include online ticketing and seating allocation, event scheduling and session management, patron CRM and customer records, and payment processing modules typical of PatronBase. Operational scope covers box office staff handling sales and reservations, front of house ticket scanning, and marketing outreach using consolidated patron data. Governance shifted toward centralized ticket administration inside PatronBase, standardizing booking workflows and access controls for staff. Reporting and audit logs within PatronBase provide transaction traceability and support box office reconciliation.
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Bromley Little Theatre CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Mad Mimi | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Bromley Little Theatre implemented GoDaddy Mad Mimi as its Marketing Automation application. GoDaddy Mad Mimi is embedded on the theatre website to capture audience signups and to deliver scheduled email campaigns and newsletters. Configuration activity focused on subscriber list management, email template creation, scheduled campaign sends, and basic segmentation and tagging consistent with Marketing Automation capabilities. The implementation uses GoDaddy Mad Mimi web forms and the campaign engine to enable direct data capture from the site.
Operational coverage centers on marketing and communications activities for event promotion, membership outreach, and audience engagement, managed by the theatre's small in-house administrative team. Governance was organized around centralized list management, subscription consent capture on web forms, and scheduled campaign workflows to coordinate show announcements and newsletters. Integrations are limited to the public website and internal email operations, with no additional external system integrations identified in the source.
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Bromley Little Theatre IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Bromley Little Theatre provisioned Google Cloud Platform (GCP) to host its public website. The deployment is categorized as Application Hosting and Computing Services, placing Google Cloud Platform (GCP) as the primary infrastructure layer for the theatre's web presence and public content delivery. This implementation is focused on the website hosted at bromleylittletheatre.org and supports the organisation's customer-facing digital operations.
Functional emphasis aligns with common Application Hosting and Computing Services capabilities, including managed compute for web workloads, object storage for media assets, content delivery for public traffic, TLS certificate handling, autoscaling for variable load, and monitoring for site availability. Operational coverage is concentrated on the theatre's website operations and content workflows, with governance and rollout centered on site availability, content publishing processes, and routine operational monitoring rather than broad enterprise application management.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bromley Little Theatre
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Apps Being Evaluated by Bromley Little Theatre Executives
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