Broome
Adelphi Mill , Grimshaw Lane,
Cheshire, x, SK10 5JB,
United Kingdom
Cheshire, x, SK10 5JB,
United Kingdom
44 16 2557 7233
Healthcare
Broome Technographics
Broome Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broome and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Broome employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broome has purchased the following applications: Adobe Experience Cloud for Customer Experience in 2018, Amazon EC2 for Application Hosting and Computing Services in 2020, Okta Identity Cloud for Identity and Access Management (IAM) in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broome is running and its propensity to invest more and deepen its relationship with Adobe Systems , ClickDimensions , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broome revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broome intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broome Tech Stack and Enterprise Applications
Broome CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Broome deployed Adobe Experience Cloud as a Customer Experience application to instrument and manage digital experiences on its public website. The implementation targeted web-facing experience management and digital engagement for Broome's healthcare audience, aligning the Adobe Experience Cloud deployment with the company website as the primary delivery surface.
Adobe Experience Cloud was implemented as a cloud-hosted digital experience layer that ties content delivery to analytics and personalization workflows. The configuration emphasized content management, analytics-driven personalization, campaign orchestration, and experience testing, with client-side tagging and measurement embedded in the website to support session-level insight and iterative content updates.
Operational ownership concentrated within marketing and digital operations, with governance established around content workflows, tagging standards, privacy controls, and release cadence for web experiences. The Adobe Experience Cloud implementation centralized customer experience tooling on the website and enabled controlled iterative configuration by digital teams, supporting campaign execution, content updates, and experience optimization across the site.
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Marketing Automation | CRM |
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2021 | 2021 |
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Broome IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Broome deployed Amazon EC2 to host website workloads and compute services. Broome uses Amazon EC2 as part of its Application Hosting and Computing Services to run web servers and application processes for the corporate website, positioning Amazon EC2 as the primary compute foundation for customer-facing digital services. The deployment emphasizes provisioned virtual instances with instance sizing and lifecycle management to provide OS-level control and standard compute orchestration for web application availability. Amazon EC2 is explicitly used on the website to deliver web traffic handling and application session processing.
Operational governance is centered on the IT infrastructure team managing instance provisioning, patching, deployment pipelines, and monitoring for the website environment. The implementation impacted web and digital services functions, aligning compute operations with content delivery and site release management. Routine operational controls such as monitoring, backup schedules, and instance lifecycle policies were incorporated into existing IT operations to maintain availability and manage capacity for the website. Documentation and runbook procedures support ongoing infrastructure operations for the Amazon EC2 based hosting environment.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Broome CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Okta | Legacy | Okta Identity Cloud | Identity and Access Management (IAM) | CyberSecurity | n/a | 2021 | 2021 |
In 2021, Broome implemented Okta Identity Cloud to manage authentication on its public-facing website. The deployment uses Okta Identity Cloud as a centralized Identity and Access Management (IAM) platform, providing cloud-hosted identity services for web authentication and access control.
The implementation leverages standard Identity and Access Management (IAM) functional modules, including single sign-on for web sessions, adaptive authentication and multi-factor authentication, access policy enforcement, and user lifecycle administration through the Okta Identity Cloud management console. Configuration focused on authentication flows and enrollment workflows for web users, with role-based access controls and condition-based policies to govern session behavior.
Operational coverage is centered on the corporate website and related web-based access points, where Okta Identity Cloud handles user authentication and session management for staff and authenticated web visitors. Governance follows a centralized Okta administrative model, with delegated administrators managing access policies, identity lifecycle controls, and audit logging for web access.
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Broome
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Accountant | Manager | Finance | |
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CEO | CXO | Finance | |
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Group Managing Director | Director | Finance | |
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Assistant Financial Accountant | Manager | Finance | |
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Senior Operations Executive | Director | Operations | |
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IS Administrator | Manager | Finance | |
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COO | CXO | Finance | |
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Group Personnel & Office Manager | Manager | Finance | |
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Group HR & Operations Manager | Manager | HR | |
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HR & Training Assistant | Manager | HR | |
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Apps Being Evaluated by Broome Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Broome IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Broome digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Broome Technographics
Broome is a Healthcare organization based in United Kingdom,
with around 700 employees and annual revenues of $150.0 million.
Broome operates a diverse technology stack with applications such as
Adobe Experience Cloud, Amazon EC2 and Okta Identity Cloud,
covering areas like Customer Experience, Application Hosting and Computing Services and Identity and Access Management (IAM).
Broome has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Amazon Web Services (AWS) and Okta.
Broome recently adopted applications including
ClickDimensions Marketing Automation in 2021, Okta Identity Cloud in 2021 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Broome’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Broome’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Broome technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.