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Browell Smith & Co
Location
10-13 Saville Rowq,
Newcastle Upon Tyne, x, NE1 8JE,
United Kingdom
Website
https://www.browells.co.uk/
Phone
44 80 0107 3000
Artw industry
Professional Services
Employee
Revenue

Browell Smith & Co Technographics

Browell Smith & Co Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Browell Smith & Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Browell Smith & Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Browell Smith & Co has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2018, Hotjar for Customer Experience in 2017, Pathwire Mailgun for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Browell Smith & Co is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Contentsquare , 2KDirect or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Browell Smith & Co revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Browell Smith & Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Browell Smith & Co Tech Stack and Enterprise Applications

Browell Smith & Co AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LiveChat, Inc. Legacy LiveChat Chatbots and Conversational AI AI-Powered Application n/a 2018 2018
In 2018, Browell Smith & Co implemented LiveChat on its public website. LiveChat is used as a Chatbots and Conversational AI layer to provide real-time visitor engagement and front-office inquiry handling for the firm. The technical footprint is a lightweight JavaScript widget embedded across site pages, which connects browser sessions to the LiveChat application and the agent console, consistent with a cloud-hosted conversational deployment. This implementation leverages the full LiveChat web chat experience to present persistent chat availability and session handoff between web visitors and staff. Functional coverage centers on customer service and sales workflows, using LiveChat features such as the web chat widget, agent-facing console, canned responses and message templates, session transcripts, and visitor context for routing and prioritization. Operational scope is the Browell Smith & Co UK website and front-office teams, with rollout practices focused on configuring response templates, defining staffed availability windows, and retaining transcripts for follow-up. Governance emphasizes standardized reply templates and agent operating hours to ensure consistent customer engagement through the LiveChat Chatbots and Conversational AI deployment.
Browell Smith & Co CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
In 2017, Browell Smith & Co implemented Hotjar on their website browells.co.uk. Hotjar was deployed as a Customer Experience application to capture visitor behavior and on‑page interactions across the firm’s public web properties. The Hotjar implementation leverages standard Customer Experience capabilities, including heatmaps, session recordings, on-page feedback polls, and short-form surveys, delivered via a client-side JavaScript snippet. Configuration emphasis was on page-level targeting and sampling controls to limit behavioral capture to priority pages and visitor segments. Operational coverage centers on the firm’s marketing and web operations functions, using Hotjar data to inform UX adjustments and content prioritization. Governance and data capture controls are focused on tracking scope, consent alignment, and periodic review of recordings and heatmaps to guide iterative site updates.
Marketing Automation CRM 2017 2017
Browell Smith & Co PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Pathwire Mailgun Transactional Email PaaS n/a 2016 2016
In 2016, Browell Smith & Co implemented Pathwire Mailgun to manage transactional messaging originating from its public website. Pathwire Mailgun is deployed as the company Transactional Email platform to support customer facing notifications, account and order confirmation workflows, and programmatic message delivery tied to web interactions. The implementation is embedded in the website application layer, leveraging Mailgun API and SMTP relay capabilities common to Transactional Email platforms to route messages, render templates, and capture delivery and engagement telemetry. Configuration emphasis is on sending domains, message templates, and bounce and suppression handling, with administration and operational ownership retained by the firm’s internal web operations. This architecture centralizes outbound transactional delivery on Pathwire Mailgun while keeping message generation and workflow triggers within the website.

IT Decision Makers and Key Stakeholders at Browell Smith & Co

First Name Last Name Title Function Department Email Phone
Finance Director Director Finance
Senior Director Operations Director Operations
Show All Contacts

Apps Being Evaluated by Browell Smith & Co Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Browell Smith & Co IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Browell Smith & Co digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Browell Smith & Co Technographics
Browell Smith & Co is a Professional Services organization based in United Kingdom, with around 30 employees and annual revenues of $3.0 million.
Browell Smith & Co operates a diverse technology stack with applications such as LiveChat, Hotjar and Pathwire Mailgun, covering areas like Chatbots and Conversational AI, Customer Experience and Transactional Email.
Browell Smith & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as LiveChat, Inc., Contentsquare and Sinch.
Browell Smith & Co recently adopted applications including LiveChat in 2018, Hotjar in 2017 and iPromote in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Browell Smith & Co’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Browell Smith & Co’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Browell Smith & Co technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.