Baltimore, 21202, MD,
United States
Brown Capital Management Technographics
Brown Capital Management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brown Capital Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36 Brown Capital Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brown Capital Management has purchased the following applications: AddEvent for Event Management in 2016, Hubspot CRM for CRM in 2021, SS&C Advent Rules Manager for Trading Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brown Capital Management is running and its propensity to invest more and deepen its relationship with AddEvent , HubSpot , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brown Capital Management revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brown Capital Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brown Capital Management Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AddEvent | Legacy | AddEvent | Event Management | Collaboration | n/a | 2016 | 2016 |
In 2016, Brown Capital Management implemented AddEvent on its website. AddEvent is deployed as an Event Management solution that embeds add-to-calendar buttons, publishes ICS files and calendar feeds, and exposes hosted event pages and registration touchpoints directly within public web content.
The deployment uses AddEvent’s client-side embeddable widgets and JavaScript snippets to surface event details on site pages, keeping event publishing and calendar syndication at the web layer. Operational ownership is centered on the firm’s marketing and investor relations functions, which manage event content and scheduling through established web content processes and calendar data hygiene workflows. The narrative describes a web-focused implementation of AddEvent, aligned with Event Management functional capabilities rather than integrated backend enterprise scheduling systems.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Brown Capital Management implemented Hubspot CRM. The implementation is visible on the company website, indicating Hubspot CRM is instrumented for web form embedding and contact capture to route inbound inquiries into the system.
Core functional capability of Hubspot CRM at Brown Capital Management centers on contact and company record management, activity timelines, email tracking, and a structured deal pipeline, aligned with standard CRM workflows for lead capture, qualification, and task orchestration. Configuration likely includes contact segmentation and basic marketing automation workflows that feed sales and client engagement activities, consistent with CRM category capabilities.
Operational coverage focuses on customer facing functions within the firm, notably marketing and sales or client engagement teams, with the website integration serving as the primary inbound source. Governance appears to follow a small firm model with centralized administration for user roles, data hygiene controls, and standardized intake processes for web-sourced leads, enforcing consistent CRM usage across the organization.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SS&C Technologies | Legacy | SS&C Advent Rules Manager | Trading Platform | Investment Management | n/a | 2015 | 2015 |
In 2015, Brown Capital Management implemented SS&C Advent Rules Manager as a Trading Platform. The SS&C Advent Rules Manager is configured to generate and distribute monthly and quarterly reports from various systems such as Advent Rules and AVA, centralizing rule-based report production and scheduling across the firm. The deployment focused on reporting and operations workflows, providing a single rules engine to standardize portfolio-level reporting logic and orchestrate recurring report runs.
Implementation emphasized functional modules typical of Trading Platform deployments, including a rules engine for conditional report logic, a scheduling engine for monthly and quarterly cadences, data mapping and normalization capabilities for multi-source aggregation, and role-based access with audit logging to support governance. Integrations explicitly include Advent Rules and AVA, enabling the Rules Manager to pull normalized data and drive consolidated report generation. Operational governance centered on centralized scheduling, defined report ownership, and approval workflows to manage monthly and quarterly distribution cycles.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brown Capital Management
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| No data found | ||||||
Apps Being Evaluated by Brown Capital Management Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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