Hartford, 6105, CT,
United States
Brownfield Regional Med Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brownfield Regional Med and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11 Brownfield Regional Med employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brownfield Regional Med has purchased the following applications: Microsoft 365 for Collaboration in 2020, Wix.com for Web Content Management in 2022, LOCALiQ Marketing Platform for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brownfield Regional Med is running and its propensity to invest more and deepen its relationship with Microsoft , Wix.com , Gannett or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brownfield Regional Med revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brownfield Regional Med intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gannett | Legacy | LOCALiQ Marketing Platform | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023 Brownfield Regional Med implemented LOCALiQ Marketing Platform to add digital recruitment marketing and display advertising, leveraging the platform as part of its Marketing Automation stack. The rollout targeted local hiring in the Texas market and aligned the application with HR and recruiting priorities at the medical center.
The implementation focused on recruitment marketing workflows and display ad campaign management, with inferred use of job board promotion and audience targeting capabilities provided by LOCALiQ Marketing Platform. Campaign configuration included ad creative deployment, impression-based display buys, and campaign measurement workflows typical of Marketing Automation used for candidate outreach and applicant attraction.
Operational coverage concentrated on Brownfield Regional Med’s local Texas service area, with HR and marketing functions jointly managing campaign operations and candidate engagement. Governance emphasized centralized campaign dashboards and iterative optimization cycles, enabling coordinated job promotion and local market targeting.
The partnership with LOCALiQ generated thousands of ad impressions and supported multiple filled nursing positions in the local Texas market, outcomes reported in the case study that directly link platform use to recruitment activity and hires.
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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