AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

BRP Rotax Tech Stack and Enterprise Applications

BRP Rotax Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contao Legacy Contao Web Content Management Content Management n/a 2020 2020
In 2020, BRP Rotax implemented Contao as its Web Content Management platform for public-facing web properties. Contao is used on their website to manage pages, media, and structured content across product and corporate sections. The deployment focuses on content authoring, template driven page rendering, and media asset management, aligning with standard Web Content Management capabilities. Implemented modules and capabilities include editorial workflows, multilingual content support, templating and layout management, and SEO metadata controls. Operational ownership is centered on marketing and communications teams, with content governance enforced through user roles and staged publishing workflows. The Contao implementation provides centralized content management for Rotax's website, supporting product information and corporate communications while following standard CMS versioning and approval practices.
BRP Rotax CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Sales Cloud Sales Automation, CRM, Sales Engagement CRM n/a 2021 2021
In 2021, BRP Rotax implemented Salesforce Sales Cloud on their website. BRP Rotax uses Salesforce Sales Cloud for Sales Automation,CRM,Sales Engagement to manage web lead capture, account and contact records, and sales pipeline activities for its commercial organization. The deployment is delivered as a cloud SaaS application supporting sales and customer engagement workflows for the company's Austria-based manufacturing operations and sales personnel. Configuration centers on core Salesforce Sales Cloud capabilities, including inbound lead capture from the Rotax website, opportunity management, pipeline tracking, activity and task management, and reporting dashboards. Salesforce Sales Cloud is used to centralize sales records and instrument sales engagement workflows such as sequence-driven outreach and activity logging consistent with Sales Automation,CRM,Sales Engagement functional practices. The architecture is cloud-hosted with role-based access controls and standardized reporting to support sales operations and pipeline visibility.
BRP Rotax Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
scoutbee Legacy scoutbee DeepSee Supplier Relationship Management Procurement n/a 2021 2021
In 2021, BRP Rotax deployed scoutbee DeepSee to augment supplier discovery and sourcing workflows. BRP Rotax implemented scoutbee DeepSee within its Supplier Relationship Management footprint to support identification of new gravity die casting suppliers. The initiative originated in the Commodity Aluminum procurement area, where the team needed suppliers able to handle small volumes and high seasonal flexibility, with particular interest in Mexico, Poland and India. The company planned new projects involving larger and heavier components and required faster visibility into nontraditional sourcing regions. scoutbee DeepSee was used as a supplier discovery and RFI orchestration platform, enabling longlisting and structured RFI feedback capture as part of Supplier Relationship Management operations. After seven days the program generated a longlist of 111 identified suppliers from 15 countries, 100 suppliers were selected for the RFI, 52 suppliers submitted feedback and 29 suppliers showed deeper interest. Operationally the deployment was centered on procurement and sourcing governance, with Supervisor Gerhard Schiller in Commodity Aluminum noting the platform is well structured and easy to use and that effort was low compared to benefit. The engagement confirmed a limited supplier market in Mexico, showed rapid responsiveness from the Indian market, and surfaced an unknown supplier in Poland that serves the aircraft sector, with supplier feedback judged to be high quality.
BRP Rotax TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
BRP Rotax IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015

IT Decision Makers and Key Stakeholders at BRP Rotax

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BRP Rotax Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BRP Rotax IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BRP Rotax digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BRP Rotax Technographics
BRP Rotax is a Manufacturing organization based in Austria, with around 670 employees and annual revenues of $55.0 million.
BRP Rotax operates a diverse technology stack with applications such as Contao, Salesforce Sales Cloud and scoutbee DeepSee, covering areas like Web Content Management, Sales Automation, CRM, Sales Engagement and Supplier Relationship Management .
BRP Rotax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Contao, Salesforce and scoutbee.
BRP Rotax recently adopted applications including Salesforce Sales Cloud in 2021, scoutbee DeepSee in 2021 and OneTrust Cookie Consent in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BRP Rotax’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates BRP Rotax’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BRP Rotax technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.