Bruce Foods Corporation
8000 Ashley Road,
El Paso, 79934, TX,
United States
El Paso, 79934, TX,
United States
1 800-299-9082
Consumer Packaged Goods
Bruce Foods Corporation Technographics
Bruce Foods Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bruce Foods Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Bruce Foods Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bruce Foods Corporation has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2012, Aptean JustFood ERP for Food and Beverage ERP in 2019, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bruce Foods Corporation is running and its propensity to invest more and deepen its relationship with Microsoft , Aptean , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bruce Foods Corporation revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bruce Foods Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bruce Foods Corporation Tech Stack and Enterprise Applications
Bruce Foods Corporation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Bruce Foods Corporation implemented Microsoft Dynamics NAV to control the general ledger and the relationship with numerous databases within a NAV ERP system. Microsoft Dynamics NAV serves as the companys ERP Financial backbone, centralizing transactional posting and providing a single source for financial master data and period close control.
The implementation focused on configuring core financial capabilities in Microsoft Dynamics NAV, with emphasis on chart of accounts structure, posting routines, automated period close workflows, and reconciliation controls for ledger integrity. The NAV environment was linked to numerous operational databases via scheduled data synchronization and interface jobs to preserve master data consistency and support transaction-level reconciliation within the ERP Financial system.
Architecturally the deployment established a centralized NAV instance as the authoritative ledger while maintaining connections to distributed source databases, enabling finance led ownership of GL configuration and interface mapping. Governance centered on finance and accounting process controls, change management for integration mappings, and reconciliations to align system-produced financials with source system records.
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Bruce Foods Corporation ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean JustFood ERP | Food and Beverage ERP | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Bruce Foods Corporation implemented Aptean JustFood ERP as its Food Manufacturing ERP to support its sauce, vegetable and Tex-Mex product lines. The company selected Aptean JustFood ERP over SAP and other competitors based on perceived ease of use and the application’s food industry-specific functionality.
The deployment configured core JustFood modules for warehouse management, electronic data interchange, and financial reporting, and consolidated pallet management into ERP-driven WMS workflows. Aptean JustFood ERP was used to run complex accounting and finance reports that could not be produced before, and to enhance ASN and EDI processing across procurement and fulfillment functions. The implementation also applied category-aligned capabilities such as lot and recipe controls, lot tracking, and quality workflows to align manufacturing operations with food safety requirements.
Bruce Foods executed a simultaneous rollout across all four company locations, with a one-day cutover delivering WMS through to EDI in a single go-live event. Integrations emphasized EDI and ASN channels to trading partners and the orchestration of warehouse transactions, bringing warehouse operations, supply chain execution, and finance into a unified application landscape.
Operational governance was concentrated in IT and finance, with configuration and orchestration validated prior to the consolidated cutover. According to Keith Kern, IT Director, Bruce Foods ran the simultaneous rollout at all four locations and went live with WMS through to EDI in one day, confirming the implementation sequence and operational readiness.
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Bruce Foods Corporation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Bruce Foods Corporation implemented Microsoft 365 to provide Collaboration services for corporate communications and employee productivity. The deployment is observable via Microsoft 365 usage on the company website, indicating public facing and internal adoption of the platform.
Microsoft 365 was provisioned to deliver enterprise email, document management, real time collaboration, and cloud file storage aligned with standard Collaboration capabilities. The Microsoft 365 implementation is described in terms consistent with Exchange Online for mail, SharePoint Online for intranet and content management, OneDrive for personal file storage, and Microsoft Teams for synchronous collaboration, reflecting typical application modules within the Microsoft 365 suite.
Operational control is presented as centralized under corporate IT with Microsoft 365 supporting marketing content publishing, corporate communications, and employee productivity workflows. Governance and tenant configuration specifics are not provided, however the presence of Microsoft 365 on the public website signals an organization wide Collaboration footprint for Bruce Foods Corporation.
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Bruce Foods Corporation eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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Bruce Foods Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bruce Foods Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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Information Technology System Manager | Manager | IT | |
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Controller | Director | Finance | |
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Packaging and Distribution Manager | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by Bruce Foods Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bruce Foods Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bruce Foods Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bruce Foods Corporation Technographics
Bruce Foods Corporation is a Consumer Packaged Goods organization based in United States,
with around 1200 employees and annual revenues of $110.0 million.
Bruce Foods Corporation operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Aptean JustFood ERP and Microsoft 365,
covering areas like ERP Financial, Food and Beverage ERP and Collaboration.
Bruce Foods Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Aptean.
Bruce Foods Corporation recently adopted applications including
WooCommerce in 2021, Google Cloud Platform (GCP) in 2021 and Aptean JustFood ERP in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bruce Foods Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bruce Foods Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bruce Foods Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.