BT Business
81 Newgate Street,
London, EC1A 7AJ,
United Kingdom
London, EC1A 7AJ,
United Kingdom
44 2073 565000
Consumer Packaged Goods
BT Business Technographics
BT Business Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BT Business and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 BT Business employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
BT Business has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2016, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BT Business is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BT Business revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BT Business intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BT Business Tech Stack and Enterprise Applications
BT Business ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, BT Business implemented Oracle NetSuite ERP as its ERP Financial solution for its UK consumer packaged goods operations. The deployment covered a 200 employee organization with approximately 20 million in annual revenue, centralizing finance and accounting functions under a single cloud platform.
Oracle NetSuite ERP was configured to deliver core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, billing and financial reporting, with procurement and order-to-cash workflows aligned to standard accounting controls. Configuration focused on a standardized chart of accounts and automated journal processes to support transactional accounting and period close routines.
The implementation was delivered as a cloud hosted SaaS architecture with centralized configuration and role based access control to enforce separation of duties. Operational coverage centered on the finance organization, supporting transactional processing, month end close, statutory reporting and operational billing for the UK site.
Governance for Oracle NetSuite ERP was structured through finance led ownership, with process redefinition for close and reconciliation workflows and a phased rollout of user roles and permissions. The program emphasized system driven controls and standardized financial workflows to replace fragmented spreadsheets and local accounting practices.
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BT Business eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, BT Business implemented Oracle Commerce Platform ( ex ATG Web Commerce ) on its public-facing website to support eCommerce operations. The deployment centralizes digital commerce functions for BT Business and aligns the Oracle Commerce Platform with product catalog and storefront management requirements within its eCommerce scope.
Oracle Commerce Platform ( ex ATG Web Commerce ) was configured to deliver core eCommerce capabilities including catalog management, search-driven merchandising, promotions configuration, checkout and order capture workflows, and personalization capabilities typical of the eCommerce category. Implementation work emphasized storefront instrumentation and merchandising controls to enable marketing and commerce teams to manage product assortments, pricing and promotional rules. The architecture used the platform's extensibility and API-based presentation patterns to connect the commerce engine to BT Business website presentation layers.
Operational ownership is positioned with digital commerce and marketing teams for ongoing merchandising and content updates, while sales and customer service functions rely on the platform's order capture and checkout modules for transaction processing. Governance focused on centralized catalog and promotion controls to maintain consistent assortments and pricing across the BT Business eCommerce channel.
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BT Business CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021 BT Business implemented Microsoft Clarity on its public website to capture behavioral data for Marketing Analytics. Microsoft Clarity is deployed as a client side analytics instrument that collects session replays, heatmaps, click and scroll behavior to support website user experience analysis and campaign diagnostics.
Deployment is scoped to the BT Business website and operated by marketing and digital teams, configured through page level script placement and tag management patterns to instrument behavioral analytics and funnel diagnostics. Governance emphasizes data capture controls and privacy retention settings to align with UK requirements, and operational workflows route Clarity insights into marketing campaign optimization and UX review processes, establishing Microsoft Clarity as a Marketing Analytics source for BT Business marketing and digital experience functions.
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BT Business IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at BT Business
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Executive Officer | CXO | Finance | |
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Group Finance Director | Director | Finance | |
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CIO | CXO | Finance | |
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Apps Being Evaluated by BT Business Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BT Business IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BT Business digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BT Business Technographics
BT Business is a Consumer Packaged Goods organization based in United Kingdom,
with around 200 employees and annual revenues of $20.0 million.
BT Business operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle Commerce Platform ( ex ATG Web Commerce ) and Microsoft Clarity,
covering areas like ERP Financial, eCommerce and Marketing Analytics.
BT Business has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
BT Business recently adopted applications including
Microsoft Clarity in 2021, Amazon EC2 in 2018 and Amazon CloudFront in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BT Business’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BT Business’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BT Business technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.