Mountain View, 94040, CA,
United States
Budget Motel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Budget Motel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Budget Motel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Budget Motel has purchased the following applications: i2i for Marketing Analytics in 2023, Cloudflare CDN for Content Delivery Network in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Budget Motel is running and its propensity to invest more and deepen its relationship with i2i , Rakuten Advertising , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Budget Motel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Budget Motel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| i2i | Legacy | i2i | Marketing Analytics | CRM | n/a | 2023 | 2023 |
In 2023, Budget Motel implemented i2i on its website as its Marketing Analytics solution, embedding i2i to capture visitor behavior for web-based marketing measurement. Budget Motel is a 10-employee leisure and hospitality operator, and the deployment reflects a site-centric approach to marketing data collection using i2i as the primary analytics application.
The implementation centers on embedding the i2i web analytics tag to capture page views, session events, and conversion signals aligned to guest acquisition workflows. Configuration emphasis is on campaign attribution and audience segmentation capabilities typical of Marketing Analytics, with event taxonomy defined to track booking intent, form submissions, and channel attribution across paid and organic sources.
Operational coverage is limited to the corporate website, where i2i feeds marketing analytics workflows used by the motel owner or small marketing staff. Governance is lightweight and operationally focused on tag management and event naming consistency, with iterative adjustments to tracking and attribution rules as booking and promotion patterns evolve.
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2023 | 2023 |
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