Cumming, 30040-2784, GA,
United States
Buford Financial Servic... Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Buford Financial Servic... and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Buford Financial Servic... employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Buford Financial Servic... has purchased the following applications: Microsoft 365 for Collaboration in 2020, Top of Mind Client For Life for Marketing Automation in 2004, GoDaddy for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Buford Financial Servic... is running and its propensity to invest more and deepen its relationship with Microsoft , Top of Mind Networks , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Buford Financial Servic... revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Buford Financial Servic... intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Top of Mind Networks | Legacy | Top of Mind Client For Life | Marketing Automation | CRM | n/a | 2004 | 2004 |
In 2004, Buford Finance & Mortgage implemented Top of Mind Client For Life to automate post-close borrower nurture and retention. The deployment focused on servicing borrowers in north Georgia and applied Top of Mind’s Surefire marketing automation capabilities to maintain ongoing lender to borrower engagement over many years.
The implementation centered on the Client for Life workflow within the Marketing Automation category, configuring automated nurture sequences, lifecycle segmentation, and retention orchestration to drive repeat business. Top of Mind Client For Life was used to standardize post-close communications and referral solicitation flows, aligning marketing automation with lending operations for borrower lifecycle management.
Operational coverage emphasized post-close lending functions and borrower retention, with the platform serving as the primary mechanism for centralized follow up and repeat customer outreach. The Top of Mind case study reports the lender generated nearly $43 million in additional volume from repeat customers, a result attributed to sustained use of the Client for Life workflow.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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