Burson-Marsteller
230 Park Avenue South,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 212-614-4000
Media
Burson-Marsteller Technographics
Burson-Marsteller Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burson-Marsteller and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 Burson-Marsteller employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burson-Marsteller has purchased the following applications: Deltek Maconomy for ERP Financial in 2010, Workable ATS for Applicant Tracking System in 2019, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burson-Marsteller is running and its propensity to invest more and deepen its relationship with Deltek , Workable , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burson-Marsteller revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burson-Marsteller intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burson-Marsteller Tech Stack and Enterprise Applications
Burson-Marsteller ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deltek | Legacy | Deltek Maconomy | ERP Financial | ERP | n/a | 2010 | 2018 |
In 2010 Burson-Marsteller implemented Deltek Maconomy as its core finance platform, positioning Deltek Maconomy within an ERP Financial program that was part of a broader integrated applications strategy. The deployment was commissioned by the technology strategy team that was responsible for applications and infrastructure and was executed alongside parallel HR and intranet initiatives to create a joined IT application stack.
The Deltek Maconomy implementation focused on enterprise financial management capabilities typical for ERP Financial systems, configured to support general ledger consolidation, accounts receivable and payable workflows, client billing and time-to-revenue tracking, and project-oriented accounting required by agency operations. Configuration work emphasized integration of financial rules and reporting structures to align with Burson-Marsteller financial processes and agency billing models.
Deltek Maconomy was implemented as one node in a connected application architecture, integrated with ADP HR.Net for workforce and payroll data synchronization, SharePoint 2010 for document management and intranet-driven financial content, and a concurrent Microsoft Dynamics CRM initiative that centralized accounts, contacts, opportunity records, and document links. The IT program also included deployment of a global IPT Cisco telephony solution on behalf of Y&R Group and a two year Cloud Preparation network infrastructure redesign, which provided network and connectivity foundations for the ERP Financial rollout.
Governance and rollout were organized under a centralized technology strategy, the team defined and initiated an integrated HR, Finance, and Intranet system strategy and staged deployments to coordinate parallel application launches. The program included project-level orchestration between Finance, HR, IT, and sales functions, and the infrastructure redesign was treated as a multi-year preparatory phase to support ongoing application hosting and cross-application integrations.
|
Burson-Marsteller HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Oracle Taleo Cloud Service | Workable ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Burson-Marsteller implemented Workable ATS as its Applicant Tracking System to centralize recruiting and support talent acquisition and hiring manager workflows. The deployment uses Workable ATS on the company careers site to publish job listings and capture candidate applications through the public website.
The implementation consolidated core Applicant Tracking System capabilities, including job posting management, candidate intake and tracking, interview scheduling orchestration, and pipeline stage workflows aligned to recruiting processes. The 2019 rollout replaced Oracle Taleo Cloud Service, migrating job posting and application flows into Workable ATS and the integrated career site experience.
Operational coverage centers on Burson-Marsteller recruiting teams and hiring managers across the organization, with governance focused on standardized hiring workflows, candidate pipeline rules, and role-based access for HR users and hiring stakeholders. Configuration emphasized career site integration and ATS-native workflow automation to unify sourcing, screening, and interview coordination within Workable ATS.
|
|
|
|
|
Core HR | HCM |
|
2008 | 2018 |
|
|
|
|
|
Core HR | HCM |
|
2010 | 2018 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2014 | 2018 |
|
Burson-Marsteller Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Burson-Marsteller implemented Adobe Connect on their website to provide web-based meeting and event capabilities. The deployment leverages Adobe Connect, an Audio Video and Web Conferencing application, to host client-facing webcasts and interactive virtual meetings embedded directly within the corporate site.
The implementation centers on Adobe Connect virtual meeting rooms and webinar functionality, using standard Audio Video and Web Conferencing capabilities such as screen sharing, recording, breakout rooms, attendee management, and persistent content pods. Adobe Connect was configured to support templated meeting layouts and reusable content pods to streamline event setup and moderator controls.
Architecturally the solution is delivered via the Adobe Connect conferencing service and surfaced through the Burson-Marsteller website, enabling browser-based attendee access without separate desktop clients. Operational responsibility appears concentrated in corporate communications and client services, where meeting provisioning, scheduling, and content governance are managed to support PR and media engagement workflows.
Rollout and governance emphasized standardized meeting templates and moderator training to ensure consistent external presentations and secure session management. Adobe Connect sits as the primary Audio Video and Web Conferencing platform for web-embedded events, aligning meeting configuration, content reuse, and moderator workflows with Burson-Marsteller business communications needs.
|
Burson-Marsteller IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Burson-Marsteller
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burson-Marsteller Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burson-Marsteller IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burson-Marsteller digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Burson-Marsteller Technographics
Burson-Marsteller is a Media organization based in United States,
with around 2400 employees and annual revenues of $400.0 million.
Burson-Marsteller operates a diverse technology stack with applications such as
Deltek Maconomy, Workable ATS and Adobe Connect,
covering areas like ERP Financial, Applicant Tracking System and Audio Video and Web Conferencing.
Burson-Marsteller has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Deltek, Workable and Adobe Systems.
Burson-Marsteller recently adopted applications including
Amazon Elastic Load Balancing (ELB) in 2021, Workable ATS in 2019 and Adobe Connect in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burson-Marsteller’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burson-Marsteller’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burson-Marsteller technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.