Atlanta, 303541341, GA,
United States
Business Alliance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Business Alliance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Business Alliance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Business Alliance has purchased the following applications: Blazeo ApexChat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015, ClientTether for Customer Engagement, Sales Automation, Sales Engagement in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Business Alliance is running and its propensity to invest more and deepen its relationship with Blazeo , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Business Alliance revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Business Alliance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blazeo | Legacy | Blazeo ApexChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
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|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClientTether | Legacy | ClientTether | Customer Engagement, Sales Automation, Sales Engagement | CRM | n/a | 2025 | 2025 |
In 2025, Business Alliance implemented ClientTether as a franchise sales CRM across its U.S. broker network, aligned with the Customer Engagement,Sales Automation,Sales Engagement category. The deployment centralized lead handling and standardized follow-up processes for franchise brokers, positioning ClientTether as the primary sales engagement engine for the organization.
Configuration emphasized lead management, broker onboarding workflows, activity tracking, and executive dashboards, reflecting standard Customer Engagement,Sales Automation,Sales Engagement capabilities. Automation rules were applied to accelerate lead assignment and follow-up cadence, and templated onboarding sequences were used to simplify broker ramping and reduce administrative steps.
The rollout covered the entire U.S. broker network and affected franchise sales operations, broker management, and executive oversight. ClientTether provided real-time visibility into broker activity through centralized dashboards and activity feeds, enabling leadership to monitor pipeline progression and adherence to standardized processes.
Governance focused on establishing the platform as the single system of record for franchise lead engagement and onboarding workflows, with process ownership and adoption controls to enforce consistent use. According to Business Alliance, the implementation delivered faster lead engagement, higher close rates and reduced onboarding time for new brokers.
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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