C. Otto Gehrckens Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by C. Otto Gehrckens Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 C. Otto Gehrckens Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that C. Otto Gehrckens Germany has purchased the following applications: CAS CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems C. Otto Gehrckens Germany is running and its propensity to invest more and deepen its relationship with CAS Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing C. Otto Gehrckens Germany revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for C. Otto Gehrckens Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CAS Software | Legacy | CAS CRM | CRM | CRM | itdesign | 2020 | 2020 |
In 2020, C. Otto Gehrckens implemented CAS CRM, deploying CAS genesisWorld from CAS Software to create a 360° customer view that supports sales, field staff via web and mobile, and cross-functional collaboration across the business. The implementation established a centralized customer data model as the core of the company CRM capabilities and provided a single source of customer information for frontline and office teams.
The deployment focused on customer master data consolidation, activity and call management, and mobile-enabled access to improve call preparedness and transparency of customer information. CAS CRM was configured to surface interaction histories and structured activity records to sales and service roles, aligning CRM workflows for lead and opportunity handling and enabling consistent call and visit preparation.
The project was delivered with support from itdesign GmbH in Tübingen and rolled out across sales and field operations to operationalize cross-functional collaboration. Governance emphasized central record stewardship and shared process definitions, while web and mobile access extended CRM functionality to field staff, creating an operational layer for customer-facing business functions.
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