Houston, 77004, TX,
United States
C. T. Bauer College of Business, University of Houston Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by C. T. Bauer College of Business, University of Houston and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 C. T. Bauer College of Business, University of Houston employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that C. T. Bauer College of Business, University of Houston has purchased the following applications: Liaison TargetX for Admissions and Enrollment Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems C. T. Bauer College of Business, University of Houston is running and its propensity to invest more and deepen its relationship with Liaison or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing C. T. Bauer College of Business, University of Houston revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for C. T. Bauer College of Business, University of Houston intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liaison | Legacy | Liaison TargetX | Admissions and Enrollment Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, C. T. Bauer College of Business, University of Houston implemented Liaison TargetX in the Admissions and Enrollment Management category to address an older system that was slowing staff productivity and required manual data pulls for reporting. The implementation followed a discovery process that concluded a custom-built solution would be too time and resource intensive, and the institution adopted the TargetX Recruitment CRM as a turnkey higher education CRM solution.
The deployment centered on TargetX Recruitment CRM capabilities, with configuration of Events Manager, configurable Workflows, custom fields, content fields, and object modeling to match graduate recruitment processes. Staff received hands-on implementation support and working calls that emphasized how to build Workflows and reports, enabling Bauer admissions and marketing staff to create and maintain automation and data objects without repeated support tickets.
Operational coverage explicitly included marketing, recruitment, and admissions teams, and the CRM was used to centralize previously disparate systems and data sources so that prospect-to-enrollment interactions are managed in one system. The implementation enabled lifecycle tracking tailored to the graduate market, supporting a 6 to 36 month prospect lifecycle, and included reporting workflows that surface event effectiveness and paid search attribution through integration with Google Analytics.
Governance and process changes were oriented around in-system reporting and self-service administration, shifting reporting tasks from manual Excel exports to TargetX built-in reports and dashboards. The implementation emphasized internal capability building so day-to-day administration, workflow changes, and event management could be handled by Bauer staff, reducing dependency on external development resources.
Outcomes reported by Bauer staff include faster, centralized tracking of student interactions, the ability to calculate event cost-to-conversion, and the capability to attribute paid search keywords to enrolled students. Users described these internal wins as enabling more strategic decision making and saving time and money, with the TargetX Recruitment CRM providing the reporting and lifecycle management functionality the college required.
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