Seoul, 7071,
South Korea
Cafe24 Technographics
Cafe24 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cafe24 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1270 Cafe24 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cafe24 has purchased the following applications: ProDiscovery for Process Mining in 2019, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, Atlassian Jira Service Desk for IT Service Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cafe24 is running and its propensity to invest more and deepen its relationship with Puzzle Data Co. , Salesforce , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cafe24 revenues, which have grown to $214.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cafe24 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cafe24 Tech Stack and Enterprise Applications
Cafe24 Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Puzzle Data Co. | Legacy | ProDiscovery | Process Mining | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Cafe24 implemented ProDiscovery, deploying the ProDiscovery Process Mining application to analyze end-to-end e-commerce operations. The initial deployment concentrated on event-driven process discovery and visual process mapping to identify process variants and throughput patterns across transactional workflows.
Configuration emphasized core Process Mining capabilities including automatic process discovery, conformance checking, variant analysis, interactive process visualization, and KPI dashboards for cycle time and bottleneck identification. Data ingestion was organized around event logs from order management, fulfillment, payment and customer support systems, using ETL, timestamp normalization, and event correlation to populate the ProDiscovery analytics engine.
Operational ownership was centered on operations and IT with a centralized process analytics team responsible for governance, role based dashboards, and scheduled monitoring for business stakeholders. The rollout was phased by functional area, aligning process centric workflows for order to cash, fulfillment, and customer service to the ProDiscovery implementation.
|
Cafe24 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Cafe24 deployed Salesforce Sales Cloud to support Sales Automation,CRM,Sales Engagement on its website. The Salesforce Sales Cloud instance is embedded into the corporate site to capture web leads and consolidate customer interaction records, providing a centralized CRM surface for online merchant engagement and sales inquiry handling.
Configuration emphasized lead and opportunity management, contact and account records, pipeline visibility, and sales engagement sequencing consistent with Sales Automation,CRM,Sales Engagement capabilities. Operational scope covered the Sales and Customer Success teams in South Korea, and governance focused on a centralized CRM data model, standardized sales stages, and activity logging to align online lead capture with internal sales workflows.
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Cafe24 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2015 | 2015 |
In 2015, Cafe24 implemented Atlassian Jira Service Desk for IT Service Management. Atlassian Jira Service Desk was configured to provide a single-ticketing hub to support technical support and content operations on the companys global e-commerce platform.
The implementation focused on standard IT Service Management capabilities, including incident and service request tracking, configurable request types, SLA timers, custom workflows, queue management, and automation rules for routing and escalation. Jira Service Desk tickets were used to capture real-time technical issues and content requests, and custom fields were applied to represent localization and translation workstreams.
Operational coverage included content teams based in Seoul, Korea and an English Content Writing Team working in the Philippines, with service desks used by support, content operations, and e-commerce product managers. The implementation ran alongside a multifunctional translation platform that Cafe24 participated in developing, and Jira Service Desk served as the auditable record for technological issues and content task coordination, including management of an English translated database of 130,000 paragraphs.
Governance included a documented user guide created for the Content Writing Team and standardized ticket lifecycles to enforce handoffs between content, localization, and technical support. Atlassian Jira Service Desk enabled centralized request intake and traceability for content and technical problems, creating an operational track record of issues and requests without introducing additional named third party integrations.
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Cafe24 CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Cafe24
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Cafe24 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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