Plano, 75024, TX,
United States
Cain Watters & Associates Technographics
Cain Watters & Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cain Watters & Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Cain Watters & Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cain Watters & Associates has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, LinkedIn Targeting for Account Based Marketing in 2017, AT&T Personal Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cain Watters & Associates is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cain Watters & Associates revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cain Watters & Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cain Watters & Associates Tech Stack and Enterprise Applications
Cain Watters & Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Cain Watters & Associates implemented Zoom. The firm uses Zoom on their website, and the application Zoom is part of their Audio Video and Web Conferencing capability supporting client-facing meetings and internal collaboration across the United States professional services practice. Deployment is cloud-hosted SaaS provisioned to the company user base of approximately 150 employees.
Configuration centers on meeting scheduling, video conferencing, screen sharing, and session recording capabilities aligned with common Audio Video and Web Conferencing workflows. Operational scope includes client intake and advisory consultations as well as internal team meetings, with Zoom session links surfaced on the corporate site to enable direct client access. Governance is managed through account-level administration for user provisioning and meeting security settings using Zoom administrative controls.
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Collaboration | Collaboration |
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2017 | 2017 |
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Cain Watters & Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | LinkedIn Targeting | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, Cain Watters & Associates implemented LinkedIn Targeting, a Microsoft application, to support Account Based Marketing aimed at dental professional audiences. The deployment centralized paid social advertising and audience-targeted content within the firm, aligning marketing and business development activities under an ABM approach.
The implementation covered campaign-level audience segmentation and creative execution, including creation of social media posts for Facebook and LinkedIn targeting dental professionals, development of advertising copy, and editorial copy editing for presentations and ad materials. LinkedIn Targeting was used as the primary channel for professional targeting while content and creative work fed both social and owned channels, and the firm also managed its internal web page as part of the content delivery stack.
Operational scope included the firm marketing function with direct coordination with business development and communications, and outreach research to identify speaking and advertising opportunities at dental forums. Activities were organized around campaign planning, audience definition, and content scheduling, with event and forum outreach integrated into campaign calendars.
Governance emphasized centralized content review and copy editing workflows, with marketing owning creative approvals and campaign execution. Operational processes aligned advertising creation, editorial signoff, and placement planning to ensure consistent messaging across LinkedIn Targeting and related social placements.
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Cain Watters & Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AT&T | Legacy | AT&T Personal Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Cain Watters & Associates implemented AT&T Personal Cloud to host its public website. The deployment uses AT&T Personal Cloud as an Application Hosting and Computing Services platform to provide hosted compute, storage, and content delivery for the firm’s web presence. The implementation is centered on serving corporate site content, marketing assets, and client-facing information through a managed cloud hosting layer.
Configuration and operational responsibilities are aligned with web operations and marketing workflows, with typical tasks including domain mapping, SSL certificate provisioning, content publishing, and media storage in the AT&T Personal Cloud environment. The deployment scope is focused on the corporate website, affecting web operations and external communications rather than internal enterprise applications. Governance combines IT oversight for hosting configuration and marketing control for content updates, reflecting standard operational practices for Application Hosting and Computing Services.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Cain Watters & Associates
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Apps Being Evaluated by Cain Watters & Associates Executives
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