Calgary Herald
215 - 16 Street S.E,
Calgary, T2E 7P5, AB,
Canada
Calgary, T2E 7P5, AB,
Canada
1 403-235-7100
Media
Calgary Herald Technographics
Calgary Herald Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Calgary Herald and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Calgary Herald employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Calgary Herald has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, Ceros Studio for Web Content Management in 2020, Tribute AdPerfect eCommerce for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Calgary Herald is running and its propensity to invest more and deepen its relationship with GumGum , Ceros , Tribute Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Calgary Herald revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Calgary Herald intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Calgary Herald Tech Stack and Enterprise Applications
Calgary Herald AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Calgary Herald implemented GumGum on its website. Calgary Herald deployed GumGum, an Artificial Intelligence Marketing solution, to enhance contextual advertising and audience targeting across its digital inventory.
Deployment centered on client side site instrumentation that delivers contextual intelligence and computer vision based analysis of images and page content. Functional modules implemented align with Artificial Intelligence Marketing capabilities, including contextual targeting, brand safety classification, creative relevance scoring, and campaign analytics, with configuration mapping contextual categories to specific ad units.
The GumGum implementation was integrated into Calgary Herald's ad operations and programmatic supply workflows through on page tagging and ad server mappings, and governance was managed by the digital advertising and revenue teams. Operational scope was focused on the company's website content pages and ad inventory, with rollout managed at the site template level and monitored via analytics dashboards.
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Calgary Herald Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ceros | Legacy | Ceros Studio | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Calgary Herald implemented Ceros Studio for Web Content Management to deliver interactive web experiences on the Calgary Herald website. The deployment uses Ceros Studio as a cloud hosted content creation and publishing layer for the newsroom and commercial teams, positioning Ceros Studio as the primary tool for rich media content production on the site.
Configuration focused on authoring and template driven interactive content, including responsive publishing capabilities and a visual canvas for designers and editors. Ceros Studio was configured to manage assets, reusable templates, and editorial versions, supporting standard Web Content Management workflows such as staged publishing, content preview, and template governance.
Content produced in Ceros Studio is published to the website using embed and publish flows common to interactive content platforms, enabling editorial, marketing, and sales teams to place immersive pieces within article pages and commercial placements. Operational ownership sits with editorial production and digital marketing, reflecting a cross functional scope that covers content creation, ad creative, and storytelling across the primary web property.
Governance was structured around editorial approval and template controls to limit design drift and preserve brand consistency, with onboarding aimed at editors and designers responsible for interactive pieces. The implementation positions Ceros Studio as an integrated authoring and publishing component of Calgary Heralds web stack for rich storytelling and commercial creative delivery.
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Calgary Herald eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tribute Technology | Legacy | Tribute AdPerfect eCommerce | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Calgary Herald deployed Tribute AdPerfect eCommerce, an eCommerce application, on its website to manage online advertising sales and digital ad inventory. The implementation centralized ad ordering and campaign booking functions within the site commerce layer to support digital ad commerce workflows.
Tribute AdPerfect eCommerce was configured to support core ad commerce modules including campaign booking and scheduling, ad inventory management, order management and invoicing, creative asset delivery, and rate card configuration. Tribute AdPerfect eCommerce also exposed online booking workflows to sales representatives and automated order to billing handoffs to align commercial processes with web based ad sales.
Operational ownership resides with advertising sales and digital operations teams, who use the application to provision placements, approve campaigns, and coordinate fulfillment on the website. Governance emphasized workflow controls for order approvals, billing cadence, and creative acceptance to align eCommerce booking processes with existing sales operations.
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Calgary Herald CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2009 | 2009 |
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CRM | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Calgary Herald ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Calgary Herald PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2016 | 2016 |
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Calgary Herald IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Calgary Herald CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2012 | 2012 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Calgary Herald
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Calgary Herald Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Calgary Herald IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Calgary Herald digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Calgary Herald Technographics
Calgary Herald is a Media organization based in Canada,
with around 300 employees and annual revenues of $50.0 million.
Calgary Herald operates a diverse technology stack with applications such as
GumGum, Ceros Studio and Tribute AdPerfect eCommerce,
covering areas like Artificial Intelligence Marketing, Web Content Management and eCommerce.
Calgary Herald has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Ceros and Tribute Technology.
Calgary Herald recently adopted applications including
Verve Platform161 in 2021, comScore Activation in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Calgary Herald’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Calgary Herald’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Calgary Herald technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.