Call Tracker Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Call Tracker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Call Tracker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Call Tracker has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Call Tracker Platform for Call Tracking and Recording in 2017, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Call Tracker is running and its propensity to invest more and deepen its relationship with Google , Call Tracker , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Call Tracker revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Call Tracker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Call Tracker | Legacy | Call Tracker Platform | Call Tracking and Recording | CRM | n/a | 2017 | 2017 |
In 2017, Call Tracker deployed the Call Tracker Platform on its website to capture and analyze inbound voice interactions. The deployment uses the Call Tracker Platform, a Call Tracking and Recording application, as the primary mechanism for attributing website leads to phone calls and centralizing call metadata for a small professional services operator.
The web-based implementation centers on site-level call capture and category-aligned capabilities typical of Call Tracking and Recording solutions, including call attribution, call recording, dynamic number insertion for session-level attribution, and centralized reporting and analytics. No external system integrations are documented in the source notes, so operational control and governance appear to be managed internally, with marketing and operations teams overseeing number provisioning, access controls, and call-handling policies within the Call Tracker Platform. The configuration reflects a lightweight SaaS delivery model where the Call Tracker Platform collects telemetry and recordings from the website and surfaces them in a centralized dashboard for business users.
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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