CallFire
CallFire Technographics
CallFire Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CallFire and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 CallFire employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CallFire has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2018, Domo for Analytics and BI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CallFire is running and its propensity to invest more and deepen its relationship with Drift , Ruby , Domo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CallFire revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CallFire intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CallFire Tech Stack and Enterprise Applications
CallFire AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 CallFire deployed Drift AI Chatbot on its website. CallFire implemented Drift AI Chatbot, a Chatbots and Conversational AI solution, to provide website-based conversational engagement and automated lead capture for its media services.
The implementation was delivered as an embedded web chat widget that surfaces contextual assistance and triages inbound customer inquiries. Functional configuration emphasized conversational flows for qualification, automated responses for common queries, and escalation paths to human agents for complex requests. Operational ownership was aligned with marketing and sales teams to govern messaging, iterate on conversation workflows, and manage website customer engagement.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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CallFire Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, CallFire implemented Domo to centralize customer support survey management and KPI reporting. Domo was adopted as the Analytics and BI platform to assemble extracted data, automate internal notification workflows, and surface follow up actions for customer interactions.
The implementation built a system to create and manage customer support surveys and store results within Domo datasets, with configuration for survey response ingestion, data assembly, and KPI charting. Automated survey notification emails were configured for the internal team, and alerting logic was instrumented to flag responses that required customer follow up, enabling routing into support workflows.
Operational coverage focused on customer support, customer success, and analytics teams, with scheduled data extraction and assembly processes used for project-based KPI charting and dashboarding in Domo. Governance included dataset stewardship and workflow rules to ensure consistent survey processing and escalation for follow up, while BI dashboards provided centralized visibility for ongoing support and operations reporting.
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CallFire Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, CallFire implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The deployment established a centralized cloud productivity and communication platform across the company of roughly 400 employees in the United States, and the use of Google Workspace (Formerly Google G-Suite) is referenced on CallFire's public website.
Google Workspace (Formerly Google G-Suite) was configured to deliver core Collaboration capabilities including Gmail for corporate email, Calendar for scheduling, Google Drive and Docs for document storage and real-time co-authoring, and Google Meet for conferencing. Administrative components such as the Admin console, Groups, and mobile device management were provisioned to manage accounts, enforce sharing policies, and support standard collaboration workflows like shared drives and calendar resource scheduling.
Operational coverage spanned key business functions including IT, Sales, Marketing, and Customer Support, providing unified identity and corporate mail routing across the organization. Integrations and operational architecture were implemented around directory and identity management, DNS domain provisioning for email, and API-enabled automation for account provisioning and group management consistent with Collaboration platform patterns.
Governance was centered on the Google Workspace Admin console with role-based account administration, group-based access controls, and policy-driven sharing and retention settings to enforce corporate data governance. Ongoing administration and lifecycle processes were routed through the IT organization, using centralized provisioning and policy enforcement to maintain Collaboration controls and user access.
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CallFire Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CallFire CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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CallFire ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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CallFire TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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CallFire PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2012 | 2012 |
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CallFire IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at CallFire
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director, Analytics and Insights | Director | IT | |
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Head of Client Support Operations | Director | Customer Service | |
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Senior Director, Customer Operations | Director | Customer Service | |
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Apps Being Evaluated by CallFire Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CallFire IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CallFire digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CallFire Technographics
CallFire is a Media organization based in United States,
with around 400 employees and annual revenues of $200.0 million.
CallFire operates a diverse technology stack with applications such as
Drift AI Chatbot, Domo and Google Workspace (Formerly Google G-Suite),
covering areas like Chatbots and Conversational AI, Analytics and BI and Collaboration.
CallFire has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Domo and Google.
CallFire recently adopted applications including
Ruby Live Chat in 2021, DocuSign eSignature in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CallFire’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CallFire’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CallFire technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.