Callsu Malta Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Callsu Malta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Callsu Malta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Callsu Malta has purchased the following applications: Slack Connect for Collaboration in 2023, Progress Sitefinity for Content Management in 2017, iwinBACK Platform for Customer Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Callsu Malta is running and its propensity to invest more and deepen its relationship with Salesforce , Google , Progress Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Callsu Malta revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Callsu Malta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Progress Sitefinity | Content Management | Content Management | n/a | 2017 | 2017 |
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Web Content Management | Content Management |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iwinBACK | Legacy | iwinBACK Platform | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023 CallsU Malta implemented the iwinBACK Platform to power multilingual outbound calls, emails and SMS journeys for iGaming customer acquisition, onboarding and reactivation across EMEA. The deployment targeted Customer Engagement use cases and was sized for a 20-employee professional services firm operating regional campaign activity.
The iwinBACK Platform was configured to deliver marketing automation and omnichannel messaging capabilities, enabling campaign orchestration across voice, email and SMS channels. Implemented capabilities included journey sequencing, multilingual content templates, timed reactivation triggers and outbound call workflows consistent with outbound contact center and campaign automation practices.
Operational scope covered customer acquisition, onboarding and player reactivation functions across EMEA, with localized messaging and reusable campaign templates to support language variants and regional compliance needs. Configuration emphasized segmentation-driven journeys and scheduled outreach to systematically re-engage lapsed players.
Implementation began in 2023 and went live the same year, with rollout activities focused on building campaign templates, defining segmentation rules and operationalizing multilingual workflow governance. CallsU reports improved player reactivation and conversion metrics following the go live on the iwinBACK Platform.
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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