Campaign For Real Ale
230 Hatfield Road,
St Albans, AL1 4LW,
United Kingdom
St Albans, AL1 4LW,
United Kingdom
44 17 2779-8443
Professional Services
Campaign For Real Ale Technographics
Campaign For Real Ale Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Campaign For Real Ale and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46 Campaign For Real Ale employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Campaign For Real Ale has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Swiftype for Application, Web and Enterprise Search in 2019, WooCommerce for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Campaign For Real Ale is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Swiftype or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Campaign For Real Ale revenues, which have grown to $20.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Campaign For Real Ale intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Campaign For Real Ale Tech Stack and Enterprise Applications
Campaign For Real Ale Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Campaign For Real Ale implemented Google Workspace (Formerly Google G-Suite) for Collaboration to support internal communications, email and document workflows across its 46-person organisation. The deployment uses Google Workspace (Formerly Google G-Suite) as the primary cloud collaboration and productivity layer referenced on the camra.org.uk website, providing the Collaboration capabilities expected in a small professional services organisation.
Configured modules include hosted Gmail for organisational email, Google Drive and shared drives for document storage and collaboration, Google Docs for co-authoring and Google Calendar for scheduling. Administration is executed through the Google admin console for user and group provisioning and domain-level mail routing, with governance implemented via role-based access controls, shared drive permission models and centralized user lifecycle processes supporting staff and volunteers in the United Kingdom.
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Collaboration | Collaboration |
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2020 | 2020 |
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Campaign For Real Ale Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiftype | Legacy | Swiftype | Application, Web and Enterprise Search | Content Management | n/a | 2019 | 2019 |
In 2019, Campaign For Real Ale implemented Swiftype on their website. Campaign For Real Ale deployed Swiftype as an Application, Web and Enterprise Search solution to provide on-site search across its public web content. The deployment uses Swiftype as a cloud-hosted indexing and query layer that powers the website search UI, performing crawling and content indexing, result ranking, and query-time relevance scoring.
The implementation emphasized common search capabilities including autocomplete and query suggestions, configurable relevance tuning, result pinning, and search analytics for query and relevance monitoring. Governance is handled through the Swiftype administrative console with site content editors managing relevance adjustments and editorial result control, and the operational scope was limited to the public website rather than back-office systems. Swiftype was instrumented to surface site content and improve navigation, operating as the primary web search layer for the Campaign For Real Ale site.
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Campaign For Real Ale eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Campaign For Real Ale implemented WooCommerce on its public website. The deployment uses WooCommerce from Automattic as the eCommerce engine embedded within the WordPress site at camra.org.uk, providing product catalog, shopping cart, checkout flows, pricing and promotion configuration, and order management capabilities. WooCommerce is administered through the WordPress administration interface to manage product listings and transaction processing, aligning content management and commerce operations in a single console.
Operationally the implementation centralizes online sales and transaction handling on the public site, consolidating web operations and commerce functions without adding separate storefront infrastructure. Governance and workflow were organized around WordPress user roles and site administrators to publish items and manage order lifecycles, reflecting a lightweight ecommerce architecture appropriate for an organization of this size, and relying on WooCommerce core functionality for catalog management, cart and checkout orchestration, and order processing.
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Campaign For Real Ale CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Campaign For Real Ale PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Campaign For Real Ale IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Campaign For Real Ale
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Campaign For Real Ale Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Campaign For Real Ale IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Campaign For Real Ale digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Campaign For Real Ale Technographics
Campaign For Real Ale is a Professional Services organization based in United Kingdom,
with around 46 employees and annual revenues of $20.7 million.
Campaign For Real Ale operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Swiftype and WooCommerce,
covering areas like Collaboration, Application, Web and Enterprise Search and eCommerce.
Campaign For Real Ale has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Swiftype and Automattic.
Campaign For Real Ale recently adopted applications including
Krayin CRM in 2024, SendinBlue in 2022 and SMTP Transactional Emails in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Campaign For Real Ale’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Campaign For Real Ale’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Campaign For Real Ale technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.