Montreal, H3K 1G6, QC,
Canada
Canada411 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Canada411 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 608 Canada411 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Canada411 has purchased the following applications: Creditsafe Data Management for Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Canada411 is running and its propensity to invest more and deepen its relationship with Creditsafe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Canada411 revenues, which have grown to $177.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Canada411 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Creditsafe | Legacy | Creditsafe Data Management | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017 Canada411 implemented Creditsafe Data Management, a Data Management Platform. The deployment established a central repository to consolidate business and firmographic records that support commercial activities across the organization.
Creditsafe Data Management was configured to deliver core Data Management Platform capabilities including data ingestion pipelines, record matching and deduplication, standardized normalization and enrichment workflows, and governed master data constructs to create unified customer and account views. The implementation prioritized automation of data hygiene and streamlined data consumption for downstream sales enablement and marketing processes.
Operational coverage focused on sales, marketing and customer success teams, with role based access controls and data quality rules instituted to enforce consistent use of master data across workflows. Rollout emphasized staged adoption and governance to ensure trusted firmographic data for campaign targeting and sales prospecting.
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