Vancouver, V7L 1A4, BC,
Canada
Canadian Outback Adventures & Events Technographics
Canadian Outback Adventures & Events Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Canadian Outback Adventures & Events and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Canadian Outback Adventures & Events employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Canadian Outback Adventures & Events has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Microsoft 365 for Collaboration in 2016, Act-On Marketing Platform for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Canadian Outback Adventures & Events is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Act-On Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Canadian Outback Adventures & Events revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Canadian Outback Adventures & Events intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Canadian Outback Adventures & Events Tech Stack and Enterprise Applications
Canadian Outback Adventures & Events ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014 Canadian Outback Adventures & Events implemented Intuit Quickbooks Enterprise as its company-wide ERP Financial application to centralize accounting, billing, and financial reporting across the organization. The deployment positioned Intuit Quickbooks Enterprise as the primary accounting backbone for the company, supporting standardized chart of accounts, fiscal period close processes, and consolidated ledger functions.
Configuration focused on core ERP Financial modules typical for a professional services firm, including general ledger, accounts receivable with client billing and invoicing workflows, accounts payable, cash management and reporting. The implementation also included project-oriented billing and time and expense capture workflows to align service delivery records with client invoicing, together with role-based access controls and configurable financial reports for month-end processes.
Operational coverage extended across the finance and operations functions of the Canadian business, with a phased rollout that emphasized chart of accounts redesign, formalized month-end close procedures, and user training for accounting and project management staff. Integrations were implemented as category-standard interfaces such as automated bank feeds and payroll interfaces along with time and expense feeds from field operations, and governance changes established centralized financial controls, approval workflows, and secure user provisioning for the Intuit Quickbooks Enterprise environment.
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Canadian Outback Adventures & Events Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Canadian Outback Adventures & Events provisioned Microsoft 365 as its core Collaboration platform. The deployment supported approximately 90 employees across its Canada-based operations and centralized email, document sharing, calendaring, and real-time communication under Microsoft 365.
Microsoft 365 implementations covered standard Collaboration modules including Exchange Online for email, SharePoint Online for intranet and team sites, OneDrive for Business for user file sync, and Microsoft Teams for meetings and chat, reflecting common collaboration workflows for a professional services firm. The company’s public website references using Microsoft 365, indicating surface-level integration with external content or contact workflows, while internal configuration work emphasized identity and access management, mailbox and document governance, and team collaboration controls to support client delivery and back-office operations.
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Canadian Outback Adventures & Events CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Act-On Software | Legacy | Act-On Marketing Platform | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Canadian Outback Adventures & Events deployed Act-On Marketing Platform. Act-On Marketing Platform is used as a Marketing Automation solution on their website to manage digital campaign execution and visitor engagement.
The implementation centers on core Marketing Automation capabilities including email marketing, web forms and landing pages, segmentation and contact list management, and workflow automation for multi-step nurture sequences. Configuration work focuses on campaign orchestration, template-driven email delivery, form-based lead capture embedded in site pages, and built-in reporting to track campaign-level engagement metrics.
Operational ownership is concentrated in the marketing function, where the platform is used to coordinate content publication, campaign scheduling, and lead capture on the company website. Governance emphasizes campaign-level configuration, content approval workflows, and centralized campaign reporting to support ongoing marketing operations.
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Canadian Outback Adventures & Events PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Transactional Email | PaaS |
|
2016 | 2016 |
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Canadian Outback Adventures & Events IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Canadian Outback Adventures & Events
Apps Being Evaluated by Canadian Outback Adventures & Events Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||