Capacity
6665 Delmar Blvd Suite 300,
University City, 63130, MO,
United States
University City, 63130, MO,
United States
1 314-502-9412
Professional Services
Capacity Technographics
Capacity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Capacity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Capacity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Capacity has purchased the following applications: Tableau for Analytics and BI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Capacity is running and its propensity to invest more and deepen its relationship with Tableau Software , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Capacity revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Capacity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Capacity Tech Stack and Enterprise Applications
Capacity Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022 Capacity deployed Tableau as its external analytics layer to support website delivered visualizations, implementing Tableau within its Analytics and BI environment for customer facing reporting. The implementation centers on embedded Tableau dashboards published to Capacity's public website, using Tableau as the primary application for interactive visualizations and self service views. The deployment follows standard Analytics and BI publishing patterns to host and update dashboards and to manage content lifecycle through the Tableau application.
Operational coverage is website facing analytics rather than internal operational BI, positioning Tableau to serve customer engagement and external reporting use cases. Implementation work included configuration of interactive dashboards, visualization templates, and publishing workflows aligned with Analytics and BI best practices, with content governance and access management applied to control published views and updates.
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Capacity Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Capacity implemented Google Workspace (Formerly Google G-Suite) to provision cloud productivity and collaboration services for its approximately 100 employees in the professional services organization. The Google Workspace (Formerly Google G-Suite) deployment serves as the primary Collaboration platform, delivering enterprise email through Gmail, calendaring via Calendar, real-time document collaboration with Docs, Sheets and Slides, and cloud file storage with Drive.
Configuration and operational controls center on the Google Workspace Admin console, with governance elements such as account and group management, shared drive structures, and device and access controls to support client-facing consultants and internal operations. Capacity's public site indicates the use of Google Workspace (Formerly Google G-Suite), and the Capacity Google Workspace (Formerly Google G-Suite) Collaboration deployment supports client communications, internal knowledge sharing, and collaborative document workflows across the business.
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Capacity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Capacity implemented Zoominfo Platform on its website to support Account Based Marketing. Capacity deployed the Zoominfo Platform as a website-level instrumentation and data enrichment layer to enable account discovery, intent signal capture, and contact enrichment, positioning the application to serve marketing and demand generation functions. The implementation emphasized core Account Based Marketing capabilities including target account identification, firmographic enrichment, intent profiling, and campaign segmentation to inform personalized outreach workflows.
Operationally the rollout was scoped to the marketing organization with alignment to revenue-facing teams for target account orchestration and campaign execution. Governance focused on centralized target account lists, data quality and enrichment rules, and cadence policies for outreach and personalization, with website tagging used to capture engagement signals for ABM orchestration. Capacity configured Zoominfo Platform to feed enriched account and contact intelligence into campaign segmentation and personalization processes, enabling marketers to operationalize Account Based Marketing at the web touchpoint.
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Account Based Marketing, Sales Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Capacity ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Capacity PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Capacity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Capacity
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Capacity Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Capacity IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Capacity digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Capacity Technographics
Capacity is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $12.0 million.
Capacity operates a diverse technology stack with applications such as
Tableau, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like Analytics and BI, Collaboration and Account Based Marketing.
Capacity has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tableau Software, Google and Zoominfo.
Capacity recently adopted applications including
Tableau in 2022, Adobe Marketo Engage in 2022 and Salesforce Marketing Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Capacity’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Capacity’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Capacity technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.