Middleton, MA, 1949,
United States
Cardsmart Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cardsmart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Cardsmart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cardsmart has purchased the following applications: SnapRetail for Marketing Automation in 2018, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cardsmart is running and its propensity to invest more and deepen its relationship with SnapRetail , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cardsmart revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cardsmart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SnapRetail | Legacy | SnapRetail | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Cardsmart implemented SnapRetail as its Marketing Automation solution. SnapRetail is embedded on the Cardsmart website and supports the retailer's customer engagement and promotional campaign activities in the United States.
The deployment follows a cloud-hosted, web-embedded architecture, with SnapRetail provisioned to deliver on-site sign-up flows, promotional banners, and automated campaign orchestration. Functional modules implemented align with Marketing Automation capabilities, including campaign creation and scheduling, email and SMS templates, contact list management and segmentation, and web forms or widgets that capture customer consent and profile data through the storefront. Operational scope is store marketing and customer engagement, with system administration and campaign governance managed at the retailer level to coordinate promotions and seasonal activities.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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