Caroo
3415 South Sepulveda Blvd, Suites 1100,
Los Angeles, 90232, CA,
United States
Los Angeles, 90232, CA,
United States
1 310-845-7750
Manufacturing
Caroo Technographics
Caroo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Caroo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Caroo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Caroo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Terminus ABM Platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Caroo is running and its propensity to invest more and deepen its relationship with Oracle , Google , Typeform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Caroo revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Caroo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Caroo Tech Stack and Enterprise Applications
Caroo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Caroo implemented Oracle NetSuite ERP as its ERP Financial platform. The implementation centralized financial management and core order management functions for the manufacturing company, aligning accounting, billing, and revenue recognition workflows within the Oracle NetSuite ERP environment.
Configuration focused on modules typical to ERP Financial deployments, including general ledger, accounts payable and accounts receivable, inventory management, procurement, and order management and fulfillment orchestration. The Oracle NetSuite ERP environment was configured to provide transactional finance controls and inventory visibility that support manufacturing to fulfillment workflows. Automation emphasized standardized financial close processes and integrated order processing to reduce manual reconciliation between operations and finance.
Concurrently Caroo transitioned in house production and fulfillment operations to multiple strategically located 3PL partners, decreasing transit time for orders and increasing service levels, while allowing for increased scalability to support the companys exponential growth. NetSuite was used to orchestrate order flows and inventory visibility across distributed fulfillment partners, enabling consolidated fulfillment status reporting and unified billing records for finance and operations teams. This approach shifted operational responsibility for warehousing and distribution to third parties, while centralizing transactional control and invoicing in the ERP.
Operational scope encompassed operations, supply chain, logistics, and finance teams, with workflows restructured to align order routing, inventory reconciliation, and invoicing to the centralized Oracle NetSuite ERP record of truth. Governance changes emphasized centralized financial controls and partner coordination rather than direct facility management.
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Caroo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Caroo implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment targeted the full organization of about 100 employees in the United States, establishing cloud native email, document collaboration, calendaring, and video meeting capabilities across corporate functions.
The implementation of Google Workspace (Formerly Google G-Suite) centered on core modules including Gmail, Google Drive with shared drives, Google Docs, Sheets and Slides, Google Meet, and Calendar, with administration centralized through the Google Admin console. Configuration work focused on domain and account management, group and access control design, role based admin delegations, mobile device management, and data governance settings typical for a Collaboration deployment.
Operational rollout aligned collaboration workflows across sales, operations, and engineering teams, with user provisioning and account lifecycle controls instituted to match HR and IT processes. Governance emphasized Admin console policy enforcement for permissions and data sharing, plus staged onboarding to standardize email routing, file sharing, and meeting practices across Caroo’s US operations.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Caroo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Terminus | Legacy | Terminus ABM Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020 Caroo deployed the Terminus ABM Platform to support Account Based Marketing activity on its public website. The deployment focused on embedding Terminus ABM Platform instrumentation into site pages to enable account level identification and campaign delivery, aligning the application name Terminus ABM Platform directly with web channel activation.
The implementation emphasized core Account Based Marketing capabilities including account audience targeting, on-site personalization, orchestration of account campaigns, and engagement analytics. Configuration work concentrated on segment definitions, campaign templates, and measurement dashboards consistent with typical ABM workflows, with the Terminus ABM Platform serving as the central orchestration layer.
Operational coverage targeted marketing and demand generation functions, using the website as the primary engagement layer for advertising and personalized content delivery. Governance centered on marketing ownership of account lists and campaign rules, with processes established for ongoing audience refinement and campaign scheduling to support coordinated outreach between marketing and sales aligned functions.
The narrative reflects a site-centric ABM deployment, where Terminus ABM Platform is the application enabling Account Based Marketing on the company website, and operational practices were oriented to maintain account targeting fidelity and campaign orchestration across marketing teams.
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Caroo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Caroo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Caroo
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Finance | Director | Finance | |
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Director of FP&A | Director | Finance | |
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Apps Being Evaluated by Caroo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Caroo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Caroo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Caroo Technographics
Caroo is a Manufacturing organization based in United States,
with around 100 employees and annual revenues of $16.0 million.
Caroo operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Terminus ABM Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Caroo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Terminus.
Caroo recently adopted applications including
Referral Rock in 2021, Zendesk Service in 2021 and SendinBlue in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Caroo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Caroo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Caroo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.