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Carson Cars
Location
13806 Highway 99,
Lynnwood, 98087, WA,
United States
Website
https://www.carsoncars.net/
Phone
1 425-697-6969
Artw industry
Automotive
Employee
Revenue

Carson Cars Technographics

Carson Cars Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Carson Cars and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Carson Cars employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Carson Cars has purchased the following applications: Cox Automotive Autotrader Marketplace Platform for eCommerce in 2012, CPanel for Application Hosting and Computing Services in 2023, reCAPTCHA for Application Security (AppSec) in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Carson Cars is running and its propensity to invest more and deepen its relationship with Cox Automotive , cPanel , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Carson Cars revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carson Cars intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Carson Cars Data, Technology Stack, and Enterprise Applications
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cox Automotive Legacy Cox Automotive Autotrader Marketplace Platform eCommerce eCommerce n/a 2012 2012
In 2012 Carson Cars integrated the Cox Automotive Autotrader Marketplace Platform into its in-store trade in workflow, implementing an eCommerce solution focused on dealer-facing trade in and inventory acquisition processes in Washington state. The Cox Automotive Autotrader Marketplace Platform deployment targeted the Trade In Marketplace capability to generate instant cash offers and increase price transparency with customers at the point of sale. The implementation centered on functional modules for instant cash offer generation, automated appraisal inputs, offer management and acceptance, and the downstream inventory acquisition workflow. Integration work was concentrated on embedding the Autotrader Marketplace experience into the dealer trade desk and sales workflows so offers could be delivered to customers during in-store appraisals and converted into retail inventory when accepted. Operational scope covered frontline sales, trade desk personnel, and inventory acquisition processes at the dealership level, aligning the Cox Automotive Autotrader Marketplace Platform with existing in-store retail procedures. Governance changes included formalizing offer acceptance and intake steps into the dealer trade workflow, and adjusting front-line procedures to use instant offers as a standard part of customer conversations. Carson Cars reported that the in-store integration of the Trade In Marketplace led to improved profits within about 90 days, indicating a rapid commercial outcome tied to the new trade in and inventory acquisition flow. The narrative reflects a focused eCommerce implementation for trade in operations rather than a broad enterprise replacement project.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
cPanel Legacy CPanel Application Hosting and Computing Services IaaS n/a 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy reCAPTCHA Application Security (AppSec) CyberSecurity n/a 2015 2015
Secure Sockets Layer (SSL) CyberSecurity 2014 2014
Secure Sockets Layer (SSL) CyberSecurity 2014 2014
IT Decision Makers and Key Stakeholders at Carson Cars
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Carson Cars Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Carson Cars Technographics

Carson Cars is a Automotive organization based in United States, with around 15 employees and annual revenues of $8.0 million.

Carson Cars operates a diverse technology stack with applications such as Cox Automotive Autotrader Marketplace Platform, CPanel and reCAPTCHA, covering areas like eCommerce, Application Hosting and Computing Services and Application Security (AppSec).

Carson Cars has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cox Automotive, cPanel and Google.

Carson Cars recently adopted applications including CPanel in 2023, reCAPTCHA in 2015 and OpenSSL in 2014, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Carson Cars’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Carson Cars’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Carson Cars technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.