Cassol Centerlar
Av. Presidente Kennedy, 1953 - Campinas,
Sao Jose, 88102-401,
Brazil
Sao Jose, 88102-401,
Brazil
55 40 01-1515
Retail
Cassol Centerlar Technographics
Cassol Centerlar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cassol Centerlar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Cassol Centerlar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cassol Centerlar has purchased the following applications: Linx Core for Point Of Sale in 2018, VTEX eCommerce for eCommerce in 2020, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cassol Centerlar is running and its propensity to invest more and deepen its relationship with Linx , VTEX , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cassol Centerlar revenues, which have grown to $330.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cassol Centerlar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cassol Centerlar Tech Stack and Enterprise Applications
Cassol Centerlar ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Cassol Centerlar implemented Linx Core as its Point Of Sale platform for retail checkout and store operations in Brazil. The deployment is recorded on the Linx customer listings, confirming Linx Core as the chosen Point Of Sale application for Cassol Centerlar.
The Linx Core implementation centers on core Point Of Sale capabilities including transactional sales processing, payment acceptance at the register, inventory visibility and stock updates at point of sale, centralized pricing and promotions management, receipt and fiscal reporting, and support for POS terminal operations and offline transaction capture. Configuration work focused on store-level POS configuration, product catalog mapping, and retail pricing rules consistent with standard Point Of Sale workflows.
Operationally the implementation scoped to Cassol Centerlar retail operations and store staff, with governance oriented around centralized configuration of pricing and promotion rules and standardized checkout procedures for store teams. Rollout emphasized operational readiness, including cashier training and shift-level procedures for reconciliation, returns, and fiscal reporting, aligning store processes to the Linx Core transaction model.
The presence of Cassol Centerlar on Linx client references verifies the vendor relationship and the use of Linx Core as Cassol Centerlar Point Of Sale infrastructure, supporting sales, inventory control, and store-level retail operations across its Brazilian retail footprint.
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Cassol Centerlar eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Cassol Centerlar deployed VTEX eCommerce on its public website. VTEX eCommerce serves as the company platform in the eCommerce category, delivering the storefront, product catalog, pricing and checkout capabilities that support online sales.
The implementation uses VTEX eCommerce cloud hosted SaaS architecture to centralize storefront rendering and commerce configuration, with standard functional modules implemented for catalog management, merchandising, promotions, checkout orchestration and order capture. Catalog and product information management were configured to align with retail assortments and pricing tiers, and storefront templates and content modules were used to present product detail and category pages.
Operational scope covers Cassol Centerlar's online merchandising, digital marketing, customer service and order management functions within Brazil, aligning eCommerce business functions with the platform. Integrations typical for this eCommerce category include payment, logistics and analytics endpoints to support checkout, fulfillment orchestration and performance measurement, while governance commonly centralizes catalog and promotion controls under eCommerce operations.
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Cassol Centerlar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Cassol Centerlar implemented Hotjar on its public website to enhance Customer Experience and to centralize qualitative web analytics for its retail digital channels. The deployment of Hotjar was focused on capturing user behavior on product listing, product detail, and checkout pages, aligning the Company Application Category Business Function as Cassol Centerlar Hotjar Customer Experience digital analytics for e-commerce UX and site merchandising.
The Hotjar implementation included standard Hotjar capabilities such as heatmaps, session recordings, conversion funnels, and on-page feedback widgets and surveys. Configuration centered on page-level instrumentation via the vendor JavaScript snippet, segmentation of recordings by traffic source and page type, and setup of on-site feedback to collect qualitative input alongside quantitative page metrics.
Operational ownership for Hotjar data and workflows was established within Cassol Centerlar’s digital commerce, UX, and marketing teams in Brazil, with analytics used to prioritize site content and merchandising experiments. Governance emphasized controlled access to session recordings and survey responses, and workflows routed insights into product and marketing planning cycles to inform iterative UX adjustments.
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Customer Experience | CRM |
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2018 | 2018 |
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Cassol Centerlar PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Cassol Centerlar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Cassol Centerlar
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cassol Centerlar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cassol Centerlar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cassol Centerlar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cassol Centerlar Technographics
Cassol Centerlar is a Retail organization based in Brazil,
with around 3000 employees and annual revenues of $330.0 million.
Cassol Centerlar operates a diverse technology stack with applications such as
Linx Core, VTEX eCommerce and Hotjar,
covering areas like Point Of Sale, eCommerce and Customer Experience.
Cassol Centerlar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, VTEX and Contentsquare.
Cassol Centerlar recently adopted applications including
RD Station Marketing in 2021, Azion Edge Platform in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cassol Centerlar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cassol Centerlar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cassol Centerlar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.