Castellmaq
Avenida Engenheiro Antônio Francisco de Paula Souza, 1466- Vila Georgina,
Campinas, 13043-670, SP,
Brazil
Campinas, 13043-670, SP,
Brazil
55 300 300 3000
Retail
Castellmaq Technographics
Castellmaq Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Castellmaq and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Castellmaq employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Castellmaq has purchased the following applications: Linx Pay Hub for Payment Processing in 2019, Linx Core for Point Of Sale in 2020, Hi Platform Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Castellmaq is running and its propensity to invest more and deepen its relationship with Linx , Hi Platform , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Castellmaq revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Castellmaq intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Castellmaq Tech Stack and Enterprise Applications
Castellmaq ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Pay Hub | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Castellmaq deployed Linx Pay Hub on its public website to manage online payments, adopting the Linx Pay Hub solution within the Payment Processing category for e-commerce checkout flows. The deployment is focused on web-based payment capture and authorization, with Linx Pay Hub used directly on the Castellmaq website to handle card not present transactions and checkout payment routing.
The implementation centers on Payment Processing capabilities such as payment gateway integration into the site checkout, tokenization to reduce card data exposure, real time authorization and capture, and settlement and reconciliation workflows that feed finance operations. Operational coverage is primarily e-commerce and finance functions, with governance oriented around centralized payment routing, reconciliation processes and fraud screening workflows typical for web payment processing, and configuration tailored to the retailer s online checkout experience.
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Castellmaq ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Castellmaq implemented Linx Core as its Point Of Sale solution and is using Linx Core on its website. The deployment emphasizes online commerce and checkout workflows for a Brazil based retail operator with approximately 50 employees, positioning Linx Core as the primary Point Of Sale layer for sales and customer transaction capture.
The implementation configures core Point Of Sale capabilities including transaction processing, product catalog management, pricing rules and payment capture, alongside inventory visibility and receipt generation. Linx Core is presented in the implementation as the authoritative system for catalog and checkout logic, with typical POS functional workflows orchestrating online cart checkout, order confirmation and sales record creation.
Operational coverage centers on commerce and sales functions, with the Linx Core instance integrated into the company website to surface product data and accept online transactions. Governance and day to day operations are administered within Castellmaq, with retail operations and IT responsible for catalog maintenance, pricing updates and transactional monitoring while Linx Core services the checkout and inventory visibility needs of the business.
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Castellmaq AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hi Platform | Legacy | Hi Platform Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Castellmaq deployed Hi Platform Chat on its public website to provide real-time customer engagement. The deployment uses Hi Platform Chat in the Chatbots and Conversational AI category as a web-embedded conversational interface, delivering automated interactions and live chat capability directly on the retailer website. Operational scope targets customer service and sales touchpoints, with configuration aligned to product inquiry and pre-sales assistance workflows.
The implementation centered on conversational flow design, message templates, session handling, and agent handoff capability, reflecting typical Chatbots and Conversational AI functional modules such as automated responses, guided dialogs, and live escalation. The architecture is consistent with a cloud-hosted chat widget embedded in the site, with session transcripts and basic analytics used for monitoring and operational tuning, and no cross-system integrations were specified in the available information. Governance focused on content ownership and agent workflow definition to manage automated answers and live handoffs during the rollout of Hi Platform Chat.
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Castellmaq eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Castellmaq CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Castellmaq IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Castellmaq
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Castellmaq Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Castellmaq IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Castellmaq digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Castellmaq Technographics
Castellmaq is a Retail organization based in Brazil,
with around 50 employees and annual revenues of $5.0 million.
Castellmaq operates a diverse technology stack with applications such as
Linx Pay Hub, Linx Core and Hi Platform Chat,
covering areas like Payment Processing, Point Of Sale and Chatbots and Conversational AI.
Castellmaq has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx and Hi Platform.
Castellmaq recently adopted applications including
Linx Core in 2020, Hi Platform Chat in 2020 and Linx Impulse in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Castellmaq’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Castellmaq’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Castellmaq technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.