Catalina
200 Carillon Pkwy,
St. Petersburg, 33716, FL,
United States
St. Petersburg, 33716, FL,
United States
1 800-624-4360
Professional Services
Catalina Technographics
Catalina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Catalina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Catalina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Catalina has purchased the following applications: Ascend SmartTouch Accounts Payable for AP Automation in 2015, Workday HCM for Core HR in 2014, Quadient Neopost IS-6000 for Mailing System in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Catalina is running and its propensity to invest more and deepen its relationship with Ascend Software , Workday , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Catalina revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Catalina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Catalina Tech Stack and Enterprise Applications
Catalina ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ascend Software | Legacy | Ascend SmartTouch Accounts Payable | AP Automation | ERP | n/a | 2015 | 2015 |
In 2015 Catalina deployed Ascend SmartTouch Accounts Payable. The Ascend SmartTouch Accounts Payable application is an AP Automation solution implemented to centralize invoice intake and approval for Catalina, a digital media company that processes between 900 and 1,000 invoices per month and maintains operations in the United States, France, Italy, the United Kingdom and Japan.
The implementation used Ascend SmartTouch Accounts Payable modules for capture and processing, including optical character recognition scanning, PO matching, line pairing, invoice locking for coding and approval, automatic line coding, and touch-free mail extraction for emailed invoices. Configuration focused on end to end workflow automation within Accounts Payable and Shared Services, with Ascend handling scanning to PO matching and enforcing coding and approval gates to reduce manual intervention.
Ascend was integrated with Catalina’s ERP stack, initially operating with Lawson ERP and later extended to interoperate with Workday as Catalina changed ERP systems, allowing Ascend to retain matching and line pairing logic outside the ERP. Keeping line pairing and matching inside Ascend rather than shifting it into the ERP reduced processing effort for those activities, with Catalina reporting about a one third reduction in time for line pairing when executed in Ascend.
Governance and rollout were driven by Shared Services leadership and senior management support, replacing spreadsheet based manual entry and physical invoice attachments with automated workflows and mail extraction. Catalina framed the deployment as a move toward touch free processing, noting 'Thanks to Ascend, we'll be as touch-free as possible', and standardized AP processing across regions while maintaining a lean staffing model.
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2020 | 2020 |
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Expense Management | ERP |
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2011 | 2018 |
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Expense Management | ERP |
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2019 | 2020 |
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Catalina HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2014 | 2018 |
In 2014 Catalina implemented Workday HCM and Workday Payroll, going live in July 2014. The Workday HCM deployment targeted Core HR capabilities to centralize payroll and HR recordkeeping for the company, with explicit focus on payroll accuracy and timekeeping consistency.
The implementation scope included configuration and testing of earnings and deductions, time tracking, and time off plans, and Workday HCM was configured to support standard payroll workflows and payroll data validation. The team led detailed configuration cycles and iterative testing to align earning codes, deduction mappings, and absence plans with company compensation and benefits policies.
Integrations were explicitly implemented with Ceridian for garnishment and tax processing, and the project integrated those feeds into payroll transaction processing to ensure statutory withholdings were applied. Operational ownership was concentrated in HR and payroll functions, and the implementation addressed end to end payroll input through payroll run preparation within the Core HR environment.
Governance and rollout centered on joint HR validation activities, with HR subject matter experts partnering to validate compensation and benefit plan information for employees to ensure accurate payroll processing. The program concluded with a July 2014 go live for Workday HCM, delivering a consolidated Core HR platform for payroll and absence management.
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Catalina ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quadient | Legacy | Quadient Neopost IS-6000 | Mailing System | ERP Services and Operations | n/a | 2010 | 2011 |
In 2010 Catalina deployed Quadient Neopost IS-6000 as its primary Mailing System. The Quadient Neopost IS-6000 at Catalina processed all incoming and outgoing mail and parcels and guaranteed accurate delivery across the company corporate headquarters mailroom and the receiving and shipping department.
Implementation focused on core mailing workflows, including postage metering, parcel handling and tracking, and mail accounting consistent with a Mailing System deployment. Staff maintained and provided troubleshooting for printers, copiers, scanners and fax machines throughout Catalina headquarters, and the Quadient Neopost IS-6000 was operated daily as the central device for postage and parcel processing.
Operational workflows were run in close conjunction with office productivity and shipping systems, staff regularly used Microsoft Word and Excel for document preparation and mail merge, UPS Worldship for shipping label generation and parcel manifesting, SharePoint for operational documentation, and MS Outlook for delivery notifications, while Workday was part of daily administrative routines. The narrative records that the team maintained in-depth knowledge of Microsoft Word, Excel, UPS Worldship, SharePoint, Workday, MS Outlook and the NeoPost Mailing System as part of normal operations.
Governance centered on a centralized mailroom and receiving and shipping department responsibility model, with defined troubleshooting and device maintenance coverage across facilities. Explicit outcomes documented include guaranteed accurate delivery of mail and parcels and ongoing maintenance and troubleshooting for printing and scanning hardware, supporting day to day mailroom and shipping operations.
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Travel Management | ERP Services and Operations |
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2011 | 2018 |
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Catalina Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2019 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Data Warehouse | Analytics and BI |
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2022 | 2022 |
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Catalina Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Catalina Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2016 | 2016 |
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Catalina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Catalina EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2012 | 2013 |
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Catalina SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2017 | 2018 |
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Catalina TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Catalina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2013 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2010 | 2010 |
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IT Decision Makers and Key Stakeholders at Catalina
| First Name | Last Name | Title | Function | Department | Phone | |
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EVP, Chief Human Resources Officer | CXO | HR | |
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Senior Director of Shared Services | Director | IT | |
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Executive Director, HR Operations | Director | HR | |
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VP, Talent | VP | HR | |
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EVP, Chief Human Resources Officer | CXO | HR | |
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Director Talent Acquisition, Executive Recruitment | Director | HR | |
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Executive Director, Talent Acquisition | Director | HR | |
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VP, Talent and Organization Development | VP | HR | |
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Senior Director - Analytics | Director | IT | |
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Executive Director Business Intelligence | Director | IT | |
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Business Intelligence Manager | Manager | IT | |
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Senior Vice President Sales Operations | VP | Sales | |
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VP Sales Strategy | VP | Sales | |
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Vice President, Sales Support | VP | Sales | |
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Chief Operating Officer | CXO | Finance | |
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EVP, Global Operations | VP | Finance | |
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Chief Executive Officer | CXO | Finance | |
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Group Vice President, Global Operations | VP | Finance | |
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Executive Director, Human Resources | Director | HR | |
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Sr Travel and Expense Specialist | Manager | Finance | |
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EVP - Chief Technology Officer | CXO | IT | |
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Executive Director, Data Science | Director | IT | |
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Chief Data Officer | CXO | IT | |
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Senior Director. Data Science | Director | IT | |
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Senior Director, Assistant Corporate Controller | Director | Finance | |
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Chief Technology Officer | CXO | IT | |
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Senior Director, Data Engineering | Director | IT | |
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Director, NOC & Infrastructure Support | Director | Finance | |
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Network and Cloud Engineering Lead/Manager | Manager | IT | |
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Senior Talent Acquisition Manager | Manager | HR | |
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Chief Human Resources Officer | CXO | HR | |
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Senior Talent Acquisition Manager | Manager | HR | |
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Apps Being Evaluated by Catalina Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Catalina IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Catalina digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Catalina Technographics
Catalina is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $500.0 million.
Catalina operates a diverse technology stack with applications such as
Ascend SmartTouch Accounts Payable, Workday HCM and Quadient Neopost IS-6000,
covering areas like AP Automation, Core HR and Mailing System.
Catalina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ascend Software, Workday and Quadient.
Catalina recently adopted applications including
Yellowbrick Data Warehouse in 2022, Amazon EC2 in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Catalina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Catalina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Catalina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.