Celink
3900 Capital City Blvd,
Lansing, 48906, MI,
United States
Lansing, 48906, MI,
United States
1 866-654-0020
Banking and Financial Services
Celink Technographics
Celink Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Celink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Celink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Celink has purchased the following applications: Workday Financial Management for ERP Financial in 2015, Microsoft 365 for Collaboration in 2018, Twilio Segment for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Celink is running and its propensity to invest more and deepen its relationship with Workday , Microsoft , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Celink revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Celink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Celink Tech Stack and Enterprise Applications
Celink ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle NetSuite ERP | Workday Financial Management | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Celink implemented Workday Financial Management to standardize core accounting and finance operations. The deployment targeted the ERP Financial category and replaced Oracle NetSuite ERP, with a scope centered on accounting and accounts receivable functions for a 500 person financial services firm.
Workday Financial Management was configured to support general ledger maintenance, month end close workflows, accruals and reserves processing, prepaid accounting, fixed asset management, and recurring journal adjustments. The implementation included functional capabilities to produce reconciliations and financial reporting deliverables, and it aligned system configuration with month end close cadence and journal posting controls.
Operational coverage emphasized Accounting and Finance teams, including accounts receivable activities such as client invoicing, deposit processing, payment application, client master data setup, and aging report generation. The system supported collaboration across departments to provide supporting documentation for audits and to coordinate collections and client communications in a remote work environment.
Governance workstreams established policies and procedures, strengthened internal control checkpoints around reconciliations and journal approvals, and created process improvement initiatives for close and reporting routines. Role based responsibilities for maintenance of financial records and reconciliations were embedded into operational processes to ensure timely month end delivery and audit readiness.
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Celink Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Celink implemented Microsoft 365 as its Collaboration platform. Public website signals show Microsoft 365 present on the corporate site, indicating an organization-wide tenant and cloud-first delivery model for productivity and collaboration.
Microsoft 365 deployment at Celink appears to include core Collaboration capabilities such as Exchange Online for email, Microsoft Teams for real-time communication and meetings, SharePoint Online for intranet and document repositories, OneDrive for personal file sync, and the Office desktop and web applications for authoring. Configuration likely centers on a Microsoft 365 tenant model with centralized administration, license management, and role-based access to collaboration services.
The implementation supports corporate collaboration workflows across business functions including operations, client services, and corporate IT, with governance exercised through the Microsoft 365 admin surface for policy enforcement, data retention, and compliance configuration. Observed web-level usage signals point to an integrated cloud collaboration footprint rather than standalone on-premises applications.
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Celink CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Celink implemented Twilio Segment as a Customer Data Platform on its website. The initial deployment centralized web event capture to create unified customer profiles for its banking and financial services workflows.
Twilio Segment was configured to instrument client-side page events and form submissions, and to unify identity signals into a persistent user record. Configuration work emphasized an event tracking plan and schema enforcement, using Segments sources and destination routing concepts to structure data flows. The implementation leveraged standard Customer Data Platform capabilities such as event stream consolidation, profile stitching, and workspace-level access controls.
Operational coverage focused on the corporate website as the primary data source, with the platform enabling routing of cleansed event and profile data to downstream analytics and marketing tooling. The Celink deployment scoped use to marketing, product, and analytics functions to support customer engagement and reporting needs. Data governance duties were assigned to a cross-functional team to maintain the tracking catalog and coordinate releases.
Governance and rollout followed a staged approach with QA validation of event instrumentation and progressive publication of the tracking plan to production. Process changes included formalized event taxonomy, role-based access within Twilio Segment, and routine audits of tracked events. The narrative centers on Celink Twilio Segment Customer Data Platform implementation on the website, aligning data collection with business functions for ongoing operational use.
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Marketing Automation | CRM |
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2021 | 2021 |
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Celink ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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Celink PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Celink PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Celink IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Celink CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Celink
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Celink Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Celink IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Celink digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Celink Technographics
Celink is a Banking and Financial Services organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
Celink operates a diverse technology stack with applications such as
Workday Financial Management, Microsoft 365 and Twilio Segment,
covering areas like ERP Financial, Collaboration and Customer Data Platform.
Celink has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Microsoft and Twilio.
Celink recently adopted applications including
Twilio Segment in 2021, Intuit Mailchimp in 2021 and Twilio Sendgrid in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Celink’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Celink’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Celink technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.