Centara Hotels & Resorts
999/99 Rama 1 Road,, Pathumwan,
Bangkok, 10330,
Thailand
Bangkok, 10330,
Thailand
66 2 769 1234
Leisure and Hospitality
Centara Hotels & Resorts Technographics
Centara Hotels & Resorts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Centara Hotels & Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Centara Hotels & Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Centara Hotels & Resorts has purchased the following applications: Cloudbeds PMS for Hotel Property Management in 2020, HiJiffy for Chatbots and Conversational AI in 2022, Acquia Cloud for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Centara Hotels & Resorts is running and its propensity to invest more and deepen its relationship with Cloudbeds , SABRE , HiJiffy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Centara Hotels & Resorts revenues, which have grown to $2.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Centara Hotels & Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Centara Hotels & Resorts Tech Stack and Enterprise Applications
Centara Hotels & Resorts ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudbeds | Legacy | Cloudbeds PMS | Hotel Property Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Centara Hotels & Resorts implemented Cloudbeds PMS as its Hotel Property Management solution, establishing Cloudbeds Platform presence on the corporate website to support online reservations and guest booking flows. The deployment is characterized as a cloud-hosted property management implementation aligned with hotel operations and direct booking capture through the website.
Cloudbeds PMS deployment emphasized core Hotel Property Management capabilities typical for the category, including reservation management, front desk operations, rate and inventory control, housekeeping workflow coordination, and channel connectivity for online distribution. The implementation used the Cloudbeds Platform on their website to surface direct-booking inventory and to centralize rate availability across channels while maintaining operational control from the PMS.
Operational scope covered customer-facing e-commerce and reservations functions, and internal hotel operations such as front desk, revenue management, and housekeeping workflows, with configuration focused on standardizing booking and check-in processes. Governance centered on central configuration of rates and inventory within Cloudbeds PMS and coordination between the website booking engine and property-level operational processes to support consistent booking data and guest records.
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Centara Hotels & Resorts AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HiJiffy | Legacy | HiJiffy | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Centara Hotels & Resorts implemented HiJiffy as a Chatbots and Conversational AI solution on their website. The deployment is implemented as an on-site web conversational widget that serves front-line guest interactions across booking and inquiry touchpoints on the corporate site.
HiJiffy was configured to support core conversational workflows typical of Chatbots and Conversational AI, including reservation assistance, automated answers to frequently asked questions, multilingual guest messaging, and scripted pre-arrival communications. The implementation uses intent-driven dialogue flows and templated response libraries to automate routine inquiries while preserving escalation paths to human agents for complex cases. HiJiffy the application name is embedded in the site experience and is the primary conversational interface for web visitors.
Operational coverage is focused on customer-facing web channels and aligns with reservations, front-desk operations, and digital marketing functions. Governance for the Chatbots and Conversational AI instance emphasizes content ownership, response template updates, and defined escalation protocols to staff, with rollout and maintenance managed at the website level.
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Centara Hotels & Resorts Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acquia | Legacy | Acquia Cloud | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020 Centara Hotels & Resorts implemented Acquia Cloud for their public website centarahotelsresorts.com. Acquia Cloud was deployed as their Web Content Management platform to centralize content publishing, hosting and environment orchestration for the corporate web presence.
The implementation concentrated on Web Content Management capabilities including content authoring, template driven presentation, media asset management and multisite content controls to maintain brand consistency across properties. Acquia Cloud environments were used for development, staging and production, with automated deployment pipelines and environment promotion to manage releases. Content workflows were configured to support marketing and digital operations using role based permissions and editorial approval routing.
Operational governance centralized content ownership inside Centara with defined content lifecycle processes and release controls enforced through Acquia Cloud environment promotions and versioned deployments. The rollout focused on the corporate website and associated marketing channels, aligning templates and taxonomy to hotel marketing needs and standardizing web content governance and editorial operations.
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Centara Hotels & Resorts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Centara Hotels & Resorts ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Centara Hotels & Resorts PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Centara Hotels & Resorts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Centara Hotels & Resorts
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Centara Hotels & Resorts Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Centara Hotels & Resorts IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Centara Hotels & Resorts digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Centara Hotels & Resorts Technographics
Centara Hotels & Resorts is a Leisure and Hospitality organization based in Thailand,
with around 9000 employees and annual revenues of $2.25 billion.
Centara Hotels & Resorts operates a diverse technology stack with applications such as
Cloudbeds PMS, HiJiffy and Acquia Cloud,
covering areas like Hotel Property Management, Chatbots and Conversational AI and Web Content Management.
Centara Hotels & Resorts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cloudbeds, HiJiffy and Acquia.
Centara Hotels & Resorts recently adopted applications including
Shiji Reviewpro Reputation in 2025, Shiji ReviewPro Guest in 2025 and HiJiffy in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Centara Hotels & Resorts’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Centara Hotels & Resorts’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Centara Hotels & Resorts technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.