Centro
11 E Madison St, 6th Floor,
Chicago, 60602, IL,
United States
Chicago, 60602, IL,
United States
1 312-423-1565
Professional Services
Centro Technographics
Centro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Centro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Centro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Centro has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Zoom for Audio Video and Web Conferencing in 2020, 6sense Account Engagement Platform for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Centro is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Centro revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Centro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Centro Tech Stack and Enterprise Applications
Centro ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Centro implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core accounting and finance operations across the company. The implementation focused on embedding the Oracle NetSuite ERP application into finance and revenue workflows, with explicit engagement across Accounts Payable, Receivables, Accounting, Financial Planning and Sales Operations to align system capabilities with business process needs.
Operational workstreams emphasized reporting and workflow automation, the team built, managed and maintained NetSuite reporting including dashboards and reports, and developed NetSuite workflows that support various business functions. Oracle NetSuite ERP was configured to provide role-based financial visibility, recurring reporting cadence and automated approval flows to support day to day transactional and planning activities.
Governance and ongoing operations centered on close collaboration with internal groups, defining ownership for report and workflow maintenance, and routing enhancement requests through finance and sales operations stakeholders. The engagement was positioned to increase the value generated from the NetSuite platform by institutionalizing reporting stewardship and workflow management across Finance and Sales Operations.
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Centro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Centro embedded Zoom on its public website to deliver Audio Video and Web Conferencing capabilities for web-based client interactions. Centro implemented Zoom to provide a browser-accessible conferencing layer that surfaces meeting joins and webinar access directly from its site.
The deployment centers on Zoom meeting and webinar functionality and aligns with standard Audio Video and Web Conferencing workflows, including browser joining, audio and video streams, screen sharing, and meeting controls. Implementation details visible on Centro's site indicate use of web-facing Zoom session access, which is consistent with embedding meeting widgets or link-based scheduling surfaced in the website experience.
Centro uses Zoom, the Audio Video and Web Conferencing application, to support customer engagement and internal communications as part of its professional services delivery. The implementation scope is website-hosted engagement, and operational usage focuses on client-facing meetings and real-time collaboration accessed through Centro.net.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Centro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Centro deployed the 6sense Account Engagement Platform on its website as part of an Account Based Marketing initiative. The 6sense Account Engagement Platform is positioned to support Centro's marketing, demand generation, and web operations, with the implementation focused on account level detection and engagement across the corporate web property.
Configuration emphasizes account identification and intent analytics, using website behavioral tracking and account scoring to surface high priority accounts. The implementation leverages the 6sense Account Engagement Platform capabilities for behavioral signal capture, predictive account scoring, website personalization, and orchestration of ABM outreach, aligning with common Account Based Marketing workflows.
The deployment is realized on Centro's public site, indicating client side tagging and server interactions to collect anonymous visitor signals and resolve them to account profiles for downstream use. Data and signals from the 6sense Account Engagement Platform are applied to marketing and sales engagement workflows, informing demand generation and account prioritization activities across the marketing organization.
Governance and operational control are concentrated in Centro's marketing and web teams, with operational coverage anchored to the website channel and integrated into account based planning processes. The implementation narrative centers on the relationship Centro 6sense Account Engagement Platform Account Based Marketing marketing and demand generation functions, emphasizing web driven account intelligence and orchestration.
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Centro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Centro TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Centro PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Centro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Centro CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Centro
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Marketing Officer, | CXO | Marketing | |
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Chief Operating Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Collections Manager | Manager | Finance | |
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Assistant Controller | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by Centro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Centro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Centro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Centro Technographics
Centro is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $350.0 million.
Centro operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zoom and 6sense Account Engagement Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Account Based Marketing.
Centro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoom Video Communications and 6sense.
Centro recently adopted applications including
Google Cloud Platform (GCP) in 2021, Fastly in 2021 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Centro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Centro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Centro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.